Fashionistas Had to Post 26,000 Tweets to Crack Open This Mysterious Orb

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Fashion-forward American women are willing to do a lot to get their hands on the season's "it" bag. But how about flocking to the Web to join in a rapid-fire Tweet-off for a slim shot at shattering a glossy black sphere with a handbag locked inside?

Sure, they'll do that, too.

In fact, fashionistas sent 26,000 tweets for Breakthrough, an April 15 event that proved to be (even by Internet standards) one of the more unusual marketing stunts to come along in recent years.

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