Apple's iPhone TV Ads: The Complete Campaign | Adweek
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Apple's iPhone TV Ads: The Complete Campaign

All 89 TBWA spots so far, beginning with the first teaser By Tim Nudd
  • September 11, 2012, 4:36 PM EDT
Hello

Airdate: 3/2/07. The first iPhone teaser spot, on the Oscars in 2007, stitches together movie and TV scenes with famous actors and actresses on the phone—Apple's first all-star cast since the "Think different" brand campaign of the mid-1990s. It's a stylish crowd-pleaser, yet different from everything that is to come.

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