Apple's iPhone TV Ads: The Complete CampaignAll 89 TBWA spots so far, beginning with the first teaser
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Airdate: 3/2/07. The first iPhone teaser spot, on the Oscars in 2007, stitches together movie and TV scenes with famous actors and actresses on the phone—Apple's first all-star cast since the "Think different" brand campaign of the mid-1990s. It's a stylish crowd-pleaser, yet different from everything that is to come.