Adweek's Top 10 Commercials of the Week, July 26-Aug. 2Applebee's lunch decoys, Oreo's new edge and perhaps the best tampon ad ever
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HelloFlo "Camp Gyno"
This hilarious, adorable spot for HelloFlo, a tampon subscription service, is being hailed as a game-changer for tampon advertising. And it does have it all—a fun premise, great comic writing, brilliant acting by the girl and, above all, the confidence to address the often-taboo topic head on without hiding behind euphemisms.