The Ad Smackdown: Facebook Vs. GoogleWhich brand turns people off?
- 1 of 4
Facebook’s Brand Debut “Things That Connect Us”
Posted online in October 2012, it was widely mocked for focusing on, well, chairs. While the ad featured some powerful writing, it lacked emotional grounding. “It was strong but was very abstract,” said Peter Madden, CEO of branding agency AgileCat. Added Wharton marketing professor David Reibstein: “It was not a story per se.” Part of the ad pitched Facebook as a source of comfort in a vast and lonely universe, but it came across as “almost a little scary,” Reibstein said.
- Marketing Manager Defense Strategies Institute Hoboken, NJ
- Digital Marketing Manager - Display/Media RevZilla.com Philadelphia, PA
- Business Development Director New Honor Society Chicago, IL
- Experiential Media Sales Rain-Maker Gloss Media New York, NY
- Product/Market Editor The Architect's Newspaper, LLC New York, NY
- 600 Fake Outdoor Ads in Paris Blast Corporate Sponsors of the COP21 Climate Talks
- Hot List: The 24 Digital Brands, Startups and Games That Defined 2015
- Marketing on Reddit Is Scary, But These Success Stories Show Big Potential
- This Fashion Brand Just Released Its New Lookbook in Google Street View
- This Artfully Disgusting Surfing Ad Calls for Cleaner Beaches in Brazil