The Ad Smackdown: Facebook Vs. GoogleWhich brand turns people off?
- 1 of 4
Facebook’s Brand Debut “Things That Connect Us”
Posted online in October 2012, it was widely mocked for focusing on, well, chairs. While the ad featured some powerful writing, it lacked emotional grounding. “It was strong but was very abstract,” said Peter Madden, CEO of branding agency AgileCat. Added Wharton marketing professor David Reibstein: “It was not a story per se.” Part of the ad pitched Facebook as a source of comfort in a vast and lonely universe, but it came across as “almost a little scary,” Reibstein said.
- Ad of the Day: Jude Law Dances for Johnnie Walker Blue in Jake Scott's Short Film
- We Asked Agencies to Share Their Oddest Decorations, and They Did Not Disappoint
- Agency Tries to Make an Ad That's All but Unskippable as YouTube Preroll
- Indian Ad With Female Boss Sparks an Uproar: Is It Super Feminist or Super Sexist?
- Adman Writes His Own Hilarious Obituary, and It Goes Viral