The Ad Smackdown: Facebook Vs. GoogleWhich brand turns people off?
- 1 of 4
Facebook’s Brand Debut “Things That Connect Us”
Posted online in October 2012, it was widely mocked for focusing on, well, chairs. While the ad featured some powerful writing, it lacked emotional grounding. “It was strong but was very abstract,” said Peter Madden, CEO of branding agency AgileCat. Added Wharton marketing professor David Reibstein: “It was not a story per se.” Part of the ad pitched Facebook as a source of comfort in a vast and lonely universe, but it came across as “almost a little scary,” Reibstein said.
- Watch a Designer Who Really Knows What He's Doing Create a Logo From Scratch
- 14 Brilliant Outdoor Ads That Rocked the Real World in 2014
- Sarah Koenig Buckles Under the Pressure of Serial's Final Episode in This Outstanding Parody
- Ad of the Day: Samsung's Dreamy Holiday Ad Tells a Moving Fairy Tale on 74 Screens
- The 13 Biggest Brand Fails of 2014