The Ad Smackdown: Facebook Vs. GoogleWhich brand turns people off?
- 1 of 4
Facebook’s Brand Debut “Things That Connect Us”
Posted online in October 2012, it was widely mocked for focusing on, well, chairs. While the ad featured some powerful writing, it lacked emotional grounding. “It was strong but was very abstract,” said Peter Madden, CEO of branding agency AgileCat. Added Wharton marketing professor David Reibstein: “It was not a story per se.” Part of the ad pitched Facebook as a source of comfort in a vast and lonely universe, but it came across as “almost a little scary,” Reibstein said.
- Marketing Writer For B2B Tech Company BuildingLink.com New York, NY
- Digital Assets Summer Intern Cornell Tech New York, NY
- Associate Editor Connection III Entertainment Corp. Los Angeles, CA
- Digital Associate Producer Connection III Entertainment Corp. Los Angeles, CA
- Consumer Marketing Engagement Manager Gannett Co. Inc. New Castle, DE
- How Brands and YouTube Stars Are Hooking Up to Reach Millions of Millennials
- Ad of the Day: Coca-Cola Embraces the Fist Bump and Gets Serious About True Friendship
- Sad, Powerful Ad for Gay Marriage Shows You Wedding Memories That Were Never Made
- Fashionistas Had to Post 26,000 Tweets to Crack Open This Mysterious Orb
- 12 Digital Marketing Stats You Should Know From the Last Week