21 Campaigns That Should Snare Lions at CannesAdweek's favorites from Leo Burnett's predictions reel
Channel 4, "Meet the Superhumans"
• Agency: 4Creative, London
The British TV network blew viewers away with this spot for its Paralympic Games coverage, mixing brutal action footage from Paralympic sports with glimpses of the athletes' origin stories—war, accidents, genetic disorders. A tale of furious redemption, it was superhuman indeed.
- This Yogurt Brand Found a Clever Workaround to Get in Front of Pokemon Go Players
- 50 Creatives Whose Brilliant Ideas and Beautiful Craft Will Make You Jealous
- Dove's New Billboards Criticize the Way the Media Discusses Female Athletes' Looks
- Ad of the Day: Nike Gives Babies a Stirring Speech on Unfairness, Ambition and Triumph
- 20 Content Creators Who Are Setting the Bar for Creativity in 2016