The 20 Biggest Brand Fails of 2012
A shameful roundup of the year's most humiliating marketing blunders|
19
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Amazon
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Amazon took heat in April for a Kindle billboard in Washington, D.C., that showed the first page of Mockingjay, the final book (released in 2010) in Suzanne Collins's Hunger Games trilogy. Problem is, the page revealed key plot points of the previous two books, spoiling them for potential readers.
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