16 of the Gayest Ads in HistoryFrom Ivory soap to Marky Mark
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J.C. Leyendecker—the most successful commercial artist of the 1920s, and also a gay man—often seasoned his work with surprisingly sexual male-on-male imagery, such as this WWI Navy recruiting poster (complete with stripped-down sailors and that suggestively positioned projectile). It’s a testament to how thoroughly invisible the gay community was at this time that the military brass who OK’d this ad didn’t even see it as suggestive.
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