10 Ads That Killed DubstepHow marketing co-opted yet another musical genre that used to be cool
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Kmart: Back to School (2012)
Track: "Phunkshock" by Matroda
Is this the death knell of dubstep? This is actually one of the better dubstep tracks used in ads. But it's hard to believe there can still be anything hip or underground about a musical genre that has now been used to sell $10 Dickies to the suburban youth of America. Agency: Draftfcb, Chicago.