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When an ad campaign ends up succeeding, so often it's the creative agency that gets all the credit. Adweek's Media Plan of the Year aims to give credit where it's also due: the media planners who determine the right time and place to showcase the advertising and maximize the return for the client. Our 10 winners this year all secured impressive returns for their clients: President Obama was reelected; Volkswagen sold more Beetles to men; Target's swimsuit sales rose significantly; Activision rang up $1 billion in Call of Duty: Black Ops II sales in two weeks.
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