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DCNF 2014-15
5 Tech Brands that Made Noise at NewFronts This Week Vevo, Maker Studios roll out programs

The third annual Digital Content NewFronts gala has come to a close, and the show that opened April 28 was a long and fairly dizzying affair. As Adweek noted on…

May 8 6:00AM

YouTube's 'Google Preferred' Has a 1% Ad Tier, Too Brands can go super premium

When YouTube rolled out its Google Preferred advertising platform last week at the Digital Content NewFronts, the video site's executives lauded the ability for brands to target pre-roll ads against…

May 6 5:43PM

Rating the 2014 NewFronts Highlights and headscratchers from some of this year's big events

The Digital Content NewFronts are here, and this time we’ve got multimillion-dollar-an-episode series, lots of unduplicated viewership and serious inventory scarcity. Wait, no, that’s traditional TV. On the digital side…

May 4 8:21PM

7 Media Brands Shaking Up the 2014 NewFronts Original shows and exclusive deals dominate

It's been a week of nearly endless announcements from some of the Web's top media brands as they rolled out their biggest new initiatives to court potential advertisers at the…

May 3 5:03PM

The PopSugar NewFront Is a World of Pink Churros [Video] Michelle Castillo in a sea of girliness

A big re-up of PopSugar's 11 greatest hits and the debut of a scripted comedy were among the pretty-in-pink moments last night.

May 2 3:52PM

Wall Street Journal to Advertisers: We're More Innovative Than You Think Unveils video magazine and digital series

The Wall Street Journal, the 124-year-old broadsheet, wants advertisers to know that it "gets" video as well as digital in general. While the Journal's relatively affluent viewer demographics are envied…

May 2 2:09PM

At the YouTube Brandcast NewFront, Pharrell at Least Is Happy [Video] Michelle Castillo and some all-new Internet superstars

Hubris to the power of 10 from Vice's Shane Smith, just one of the Internet personalities making online video for marketers to put their ads next to.  

May 2 7:35AM

PopSugar Announces First Scripted Series Eight new shows join 11 returning ones

It was a little too pretty in pink at PopSugar's NewFront in New York on Thursday evening. But, in the midst of all the ice cream waffles and umbrellas dripping…

May 1 10:03PM

Crackle's Newfront Is a Story That Mixes Old and New Sam Thielman finds Bryan Cranston in another new home post-Bad

New shows with big stars plus a deal with Starcom's Spark. Crackle and Spark. Sounds like an Australian Web design company. 

May 1 8:23PM

DigitasLBi and SimpleReach Team for Comparative Metrics Give brands another option for campaign analysis

DigitasLBi and SimpleReach are creating the NewFronts Brand Content Index, which is designed to help brands figure out if their ads are making an impact in the digital space. The…

May 1 3:22PM

BuzzFeed Goes In-House With DigitasLBi for Branded Content Agency proclaims a 'fearless investment in creativity'

DigitasLBi is partnering with BuzzFeed and Epic Digital to develop digital branded content, the companies revealed at the NewFronts this afternoon in New York. First of all, DigitasLBi and BuzzFeed will…

May 1 2:22PM

At the Hulu NewFront, TV and Food Are on Demand [Video] Sam Thielman gets a taste of things to come

The new CEO puts on a good show and introduces intriguing marketing opportunities.

May 1 9:03AM

YouTube Will Let Brands Target Top 5 Percent of Its Videos Johnson & Johnson and Heineken have beta-tested 'Google Preferred'

YouTube is attempting to assuage advertiser concerns about showing up next to poor content by rolling out Google Preferred. The feature allows brands to target pre-roll ads against the top…

April 30 11:46PM

This L.A. Agency Creates Standout Ads for Big-Ticket Projects Clients include History, MGM and PETA

Specs Who Steph Sebbag (l.), president, and Andy Robbins, evp, motion pictures and interactive What Full-service creative agency Where Los Angeles When you’re thisclose to Hollywood, you tend to think a lot about…

April 30 9:56PM

Scripps Pitches Web Shows With Vanilla Ice and Rev Run Also discloses interesting online data

At Scripps Networks Interactive's first NewFronts presentation, the media company brought out DIY Network stars Vanilla Ice and Rev Run, Food Network celebrity chef Bobby Flay and a few other…

April 30 7:37PM

Condé's NewFront Brings the Glamour Hard [Video] Emma Bazilian surveys the Tony proceedings

Another three magazine titles added to the YouTube video slate—and a whole new video hub to watch out for.

April 30 4:26PM

Glam NewFront Is Now a la Mode [Video] Michelle Castillo on a rebrand of a rebrand

With its new name, the Glam network takes a new direction.

April 30 1:28PM

Crackle and Spark Ink NewFronts Deal Media shop gets first look at Bryan Cranston's new series

Crackle has inked an agreement with Publicis-owned media agency Spark in the Web publisher's first NewFronts deal this week. Financial terms were not disclosed. Spark services clients such as ConAgra brands…

April 30 11:35AM

Viewing Habits Show Traditional TV Networks Still Reign Supreme But video services like Netflix and Amazon Prime are catching up

Especially among younger viewers, use and awareness of digital streaming companies is growing to rival that of traditional TV networks. However, television currently remains the top medium by which to…

April 29 10:53PM

AOL Doubles Down on Web Shows With James Franco, Steve Buscemi Rolls out 16 star-laden programs

AOL says it racked up 150 million views on its original video content and more than 75 million unique viewers last year, but isn't standing pat. The company will announce…

April 29 6:52PM

Glam Media Rebrands as Mode Media and Takes On Netflix Debuts original programming initiative

Glam Media changed its name to Mode Media at its NewFronts event today in New York. Glam chief Samir Arora told Adweek prior to the presentation that the new moniker…

April 29 1:00PM

Microsoft NewFront: Halo Eventually, Humans Next Year, World Cup This Summer Garett Sloane reviews the X Box world

Steven Spielberg, ET and the Robot Chicken gang all seem ready to play Xbox. Eventually.

April 29 7:46AM

BuzzFeed NewFront: Cat Power First In the first of our NewFront reviews, Michelle Castillo is pumped

Impressive numbers, lots of fur.

April 29 7:44AM

The 2014 NewFronts Are an Inflection Point for Digital Programming Are we moving toward a post-television world?

As the third annual Digital Content NewFronts kicks off today in New York, we’ll be awash in new programming that will range from the sublime to the silly, and marketers…

April 29 6:02AM

House of Cards’ Beau Willimon Talks About How the Hit Show Came to Be A team full of rebels

Before Beau Willimon created the American version of House of Cards, Web TV (not including YouTube) was largely made up of network program outtakes—or worse, discards. But the writer behind…

April 29 5:59AM

Digital Startups Are Teaching the Big Guys Some Lessons Traditional news outlets are discovering new forms of storytelling

Scott Cohen spent his career working for media conglomerates, including a stint as executive editor for the digital arm of the New York Daily News. But after hearing about Vocativ’s…

April 29 5:57AM

Yahoo Teams With comScore to Provide Real-Time Metrics

Marketers will be able to use comScore vCE metrics to see how their campaigns are faring across Yahoo's ad networks, the companies revealed Monday at Yahoo's NewFronts event in New…

April 28 10:30PM

Yahoo to Livestream Daily Concert

Make room in your TV-watching schedule for Yahoo: The company emphasized its commitment to digital video with new live and original programming and an expansion of its digital magazines at…

April 28 9:52PM

BuzzFeed Shares the Secret to Its Video Success

It's hard to believe that BuzzFeed wasn't even a player in the video space until late 2012, considering that the burgeoning digital publisher has already racked up a little shy…

April 28 5:33PM

Maker Studios’ New Chief Content Officer Discusses Tackling 23 Digital Video Verticals Erin McPherson’s past career prepares her for the challenge

   Specs Who Erin McPherson New gig Chief content officer, Maker Studios Old gig Vp, head of video, Yahoo Age 45 So what does the chief content officer at Maker do? I oversee our studios, so the…

April 27 8:28PM

5 Great Shows You Can’t See on Linear TV Yes, they're as good as television

If you're promoting or buying programming during this year's Digital Content NewFronts, one question you'll inevitably hear from clients is: "Yes, it's good—but is it as good as television?" Every…

April 27 8:27PM

Hulu CEO Mike Hopkins Is Helping Digital Video Get the Respect It Wants And the hits his company needs

At the moment, Mike Hopkins has the two hardest jobs in online video. The first is as CEO of Hulu (its third in a year and a half), where he’s…

April 27 8:25PM

Marketers Must Embrace the Transition Into the Post-Television World But the NewFronts is not an assault on the classic medium

   Ad agencies, marketers and the media are awash with buzz about the competition between the Digital Content NewFronts and the subsequent broadcast network upfront marketplace. But all the gossip and prognostication…

April 27 8:25PM

A Champion for Women in Tech Google’s Eileen Naughton is honored with a Matrix Award

Eileen Naughton has embraced feminism in ways she never thought she would. When she began her career in media, she was hopeful for a world that had moved beyond gender…

April 27 8:22PM

Instagram Video Ads Are Coming Soon But the photo-sharing service continues to be very selective about its partners

Instagram is a bit of a control freak when it comes to advertising. Every sponsored image is preapproved and every brand thoroughly vetted. Now, video ads are quietly being tested,…

April 27 8:20PM

Vice Continues to Grow as It Heads Into Its First NewFronts Expanding into sports and food programming

Since its humble beginnings as a Montreal-based print publication on news and culture, Vice has mushroomed to 129 million views per month across its platforms, which include online channels, TV…

April 27 8:20PM

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