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  • With Upfronts and NewFronts Comes the Invasion of the Acronyms Sorting out OTT from SVOD from MVPD, etc

    As the 2015-2016 presentation season draws to a close, you've probably heard plenty of industry jargon to go along with all the cocktails and hors d'oeuvres. We're here to spell it out for you. First, let's make a distinction ……

  • Where Is Digital Content Headed? Join the Discussion at Wednesday's #AdweekChat Takeaways from the NewFronts, AOL's acquisition and more

    Big programming announcements and star-studded pitches to advertisers used to be reserved for the largest TV networks, but today digital content has claimed an equally flamboyant seat at the media table. The recently concluded Digital ……

  • The Spectacle of NewFronts Is Over. Now the Real Work Begins for Publishers It's time to get serious about data, standards and research

    The 2015 NewFronts are over. For the past two weeks in New York City, the momentum of digital video industry's growth was truly visible. Lines formed outside the city's largest theaters, and the media and media buyers alike were ……

  • 24 Hours in Advertising: Monday, May 11, 2015 Dov Charney sues American Apparel, and NBC cuts back on comedies

    Here's everything you need to know about the last 24 hours in advertising, in case you blinked. Buzzing on Adweek: NBC cuts back on comedy For the upcoming 2015-2016 season, NBC plans to cut back on comedy shows and instead focus ……

  • 15 of the Most Memorable Moments From This Year's NewFronts Some were huge, some were surprising, and some were just odd

    For the past two weeks, a dozen Adweek reporters and editors have been running around New York City covering 35 different NewFront events. From early morning breakfast discussions to late-night concerts, the presentations are meant to get media ……

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Bleachers' Jack Antonoff Talks Music, Siblings and Success at the NewFronts [Video]

New album and a summer tour

Adweek responsive video player used on /video. brightcove.createExperiences(); Jack Antonoff needs no introduction. The singer-songwriter has made his mark on the…

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Diving Into PopSugar's Success With Women and Millennials at the NewFronts [Video]

New shows from Hannah Bronfman and others

Adweek responsive video player used on /video. brightcove.createExperiences(); PopSugar is on fire. In just two years it has gone from 20…

With Upfronts and NewFronts Comes the Invasion of the Acronyms

Sorting out OTT from SVOD from MVPD, etc

As the 2015-2016 presentation season draws to a close, you've probably heard plenty of industry jargon to go along with all the cocktails and hors d'oeuvres. We're here to spell…

Facetime: Clio Image Awards Honors Creativity, and Huffington Post Hosts 10-Year Anniversary Bash

Celebrated by Heidi Klum, Tim Gunn, Arianna Huffington, Piers Morgan and more

The Clio Image Awards drew big crowds at New York’s Plaza Hotel, including Project Runway superstars Tim Gunn and Heidi Klum. Across town, A+E Networks held its upfront presentation for…

Where Is Digital Content Headed? Join the Discussion at Wednesday's #AdweekChat

Takeaways from the NewFronts, AOL's acquisition and more

Big programming announcements and star-studded pitches to advertisers used to be reserved for the largest TV networks, but today digital content has claimed an equally flamboyant seat at the media…

The Spectacle of NewFronts Is Over. Now the Real Work Begins for Publishers

It's time to get serious about data, standards and research

The 2015 NewFronts are over. For the past two weeks in New York City, the momentum of digital video industry's growth was truly visible. Lines formed outside the city's largest theaters,…

24 Hours in Advertising: Monday, May 11, 2015

Dov Charney sues American Apparel, and NBC cuts back on comedies

Here's everything you need to know about the last 24 hours in advertising, in case you blinked. Buzzing on Adweek: NBC cuts back on comedy For the upcoming 2015-2016 season, NBC plans to…

15 of the Most Memorable Moments From This Year's NewFronts

Some were huge, some were surprising, and some were just odd

For the past two weeks, a dozen Adweek reporters and editors have been running around New York City covering 35 different NewFront events. From early morning breakfast discussions to late-night…

Snapchat Debuts Video Ads for 2 Cents a View

Publishers like Daily Mail are standing by to make your content

Snapchat wants companies to know its not just for millennials: Advertisers can find a home there as well. At the Daily Mail/Elite Daily Digital Content NewFronts presentation Thursday, the platform…

Endemol Beyond Promises More of Everything at NewFronts

Pitbull, Michelle Phan and a global network of creators

Endemol Beyond—the product of the 2014 merger of Dutch-based multi-platform entertainment company Endemol, Shine Group and CORE Media—promises more of everything in 2015: more viral videos, more scripted series, more…

Pilates Trainer Explains Why She Photoshopped Her 'Perfect Body' in Viral Video

Part of a Smashbox initiative

Online commenters can be unusually cruel, especially since they can remain anonymous, hiding behind their computer screens. No one knows that better than Pilates trainer Cassey Ho, who is behind…

4 New Shows Are Coming to TheStreet

'Purposeful viewing for investing and money'

There was one notable absence at the NewFront this morning for Jim Cramer's 19-year old publicly-traded digital financial media company TheStreet: Cramer himself. The journalist, turned lawyer, turned hedge fund…

TrueX Exec Pitches Interactive Video Ads to Combat Fraud and Boost Views

Sci-fi and reality show viewers favor the format

Thirty-two percent of online consumers use blockers to avoid ads, according to digital ad company TrueX today. And with the uptick in fraud and burgeoning viewability concerns, Jamie Auslander, TrueX's…

8 Intriguing Stats About the Current State of Digital Video

Nearly one-quarter of consumers now watch original digital programming

A group of tech vendors gathered today at the Interactive Advertising Bureau's Digital Content NewFronts luncheon to share recent insights, and there were several revelations about digital video. "The scope is…

Whistle Sports Pitches Its New Stars for the Millennial Generation

Building a sports network not for but with millennials

While other multi-channel networks tout their creators' deep connection with their audiences through personal vlogging or comedy skits full of millennial humor, Whistle Sports believes it can resonate in a…

HealthiNation Pitches Media Buyers on Mobile Lifestyle Video

NewFronts debut was a Cinco de Mayo-themed event

For its first Digital Content NewFronts presentation, video startup HealthiNation kept its pitch short and sweet. In what was possibly this year's quickest NewFronts sell so far, HealthiNation showed a seven-minute…

StyleHaul Reveals First Scripted Series, Starring Denise Richards and Karrueche Tran

At NewFronts, Maybelline buys exclusive sponsorship for the fashion-based show

Cosmetics brand Maybelline joined forces with StyleHaul to create and produce Vanity, the multi-channel network's first scripted series. The fashion, style and lifestyle video destination with over 6,000 YouTube creators…

Collective Digital Studio Lets Talent Do The Talking

'This is the power of influencer-based marketing'

When brands buy native content, they want to know the mindset of the influencers. So, to convince advertisers to devote part of their budgets to Collective Digital Studio, the multi-channel…

Discovery Digital Networks Woos Millennials With YouTube Stars and VR

Signs Louis Cole and launches new TLC digital site for women

With YouTube stars and addictive livestreams, Discovery Digital Networks is focused on keeping millennials glued to its content. For its inaugural NewFronts presentation Tuesday at Urbo in New York's Times Square,…

Infographic: the Rise of Entertainment on Demand

Streaming is up. Downloads are down

If we've learned anything from the Digital Content NewFronts, it's that production of premium video content is exploding. More than 30 digital media companies are producing hundreds of hours of…

Defy Media Shows Off Its Small Yet Mighty Presence

Digital production house says its videos snag 500 million monthly views

Online production house Defy Media might not have as many creators on its roster as multi-channel networks do, but it wants advertisers to know it has just as much reach and resonance…

At NewFront, NatGeo Goes Wild for Visual Storytelling

Brand's Instagram account has more than 17 million followers

National Geographic CEO Gary Knell gets a big smile on his face when he tells people Nat Geo is in the same category as Beyoncé, Justin Bieber, LeBron James and…

Machinima Is Ready to Own the Comic and Gamer Audience

Unveils super slate of fan-based content

When it comes to digital content for die-hard millennial fans of gaming, comics and other geek-out subjects, Machinima is one of the top purveyors in the space. However, even though it…

Machinima Renews Online Reality Series AFK for a 4th Season

Travel competition shows the genre isn't dead—at least not online

Reality TV might not be as hot as it used to be, but Machinima is still seeing success with the genre online. The multi-channel network has renewed travel competition Away From…

10 Revealing Digital Marketing Stats From the Last Week

Including salary data—are you getting paid enough?

Salary estimates for industry titles and McCann parlaying its "evil" portrayal on Mad Men into a social media win are among the 10 most interesting numbers from digital marketing over…

Fullscreen Wants to Satisfy Brands' 'Unquenchable Thirst for Video'

Web stars Jack and Jack perform for teen girls and ad execs at NewFronts

It's a good sign when the premiere trailer for your biggest show starts trending, but that's also what you'd expect when your stars are Vine celebrities. So, when Fullscreen showed…

Brands Ask for It, and Twitter Hits Fast Forward on Autoplay Video

New format ready by summer

Twitter is close to unveiling its autoplay video, finally giving marketers the format they say is a must for branded content. Twitter has been heavily promoting autoplay in its latest…

Vice Remains Coyly Mum on 'New Channel This Fall'

Teases upcoming programming, from food to LGBT issues

One of the worst-kept secrets this Upfront and Digital Content NewFronts season is that Vice is expected to ink a deal with A+E Networks to get its own channel. While…

News Corp. Unveils Its Latest Digital Content Strategy

Helping advertisers go viral with new channels, video and content studio

News Corp. is putting a digital spin on its historically print-focused business now that it owns Storyful and Web properties like IAF and Decider. At today's NewFronts presentation, the company opened…

Top Cable Companies Join Forces at NewFronts to Tout Digital Innovations

Time Warner Cable Media hosts summit for Comcast, Cox and Cablevision

A year after making its NewFronts debut, Time Warner Cable Media brought along some friends—well, more like frenemies—for its second go-round.  At the Edison Ballroom in New York, Time Warner Cable…

PopSugar Wants to Make Millennials Happy With New Original Video Offerings

And to help you 'live better'

If there's been one underlying theme at this week's Digital Content NewFronts presentations, it's that advertisers desperately want to reach millennials. While traditional news outlets like Bloomberg and Condé Nast…

LIN Digital Enters NewFront with Promise to Reach Consumers No Matter Which Screen

Hollywood Today Live gets Fox distribution deal

LIN Digital emblazoned its stage—and every participant's ID badge—with the word 'hello.' The company's 2015 NewFront presentation was its NewFront debut, unveiling a wide-ranging digital company that promises to connect brands…

Kin Community Gets Fit for NewFronts

SoulCycle hosts leading women's lifestyle YouTube collective

Kin Community gets the healthy living award at this year's NewFronts. Also, the earliest: 7:30 this morning at a SoulCycle in New York City.  Kin is the No. 1 lifestyle destination…

Infographic: How Women Discover and Share Videos

It's not all about YouTube and Facebook

The typically packed houses at the Digital Content NewFronts this week underscore the heightened importance of digital video to brands. But as each content hub promotes its own new offerings and advertising…

Time Inc. to Double Live Video Production

Publisher plans 3,000-square-foot studio in new Lower Manhattan HQ

Time Inc. placed its advertisers front and center during its second NewFront presentation this morning at the Hudson Theater in Midtown Manhattan. Since last year's NewFronts, Time Inc. has delivered more…

Vevo Will Use Its Music Video Expertise to Help Brands Create Custom Content

Helping advertisers with the music industry

Vevo is launching a new team to help brands develop marketing for the music industry. In addition to the new programming promised at today's NewFronts presentation, the digital music video…

UPDATED: DigitasLBi Inks Production Deal With Vice and Reels in Vox's New Native Ads

Agency nabs notable content-marketing partners

At its Digital Content NewFronts presentation Thursday, DigitasLBi announced a production partnership with Vice and unveiled a deal with Vox Media that gives it first rights to Vox's native advertising…

As Others Pitch Their Original Content, YouTube Sells Its Massive Millennial Reach

Google says visits are up 40% and ads are twice as effective

As most of tech's top media companies pitch their big new content ideas this week, YouTube decided to go another route: selling advertisers on its young and passionate audience. The Google-owned…

Refinery29 Expands on Women's Lifestyle Coverage to Include Hard News

Beyond fashion and beauty, a sort of 'Vice for women'

Refinery 29 has made a name for itself as a place for millennial women to learn more about fashion and beauty. Now, the media company is expanding its reach to…

Hulu Lands Exclusive Streaming Rights to Seinfeld Just in Time for NewFronts

The streaming service pulls off its biggest coup yet

For the last six months, Hulu has taken one big swing after another as it tries to close the gap with Netflix and Amazon. At Wednesday's NewFronts presentation, the streaming…

ABC News Catches NBC News in Ratings and Revenue, but Innovation Poses Challenges

Americans are accessing more online news on mobile devices

They call it the "mobile majority"—and it's changing the way Americans access media. According to a report released this morning by the Pew Research Center, 39 of the top 50 digital…

AOL Unveils Massive Slate of New Programming and Partnership With NBCU

CEO expects 'the single largest change in media' this year

For those who thought AOL might be shifting away from big content plays and heading into pure ad tech, the media company proved this week it still has plenty in…

Facetime: Game-Changing Awards, TV Premieres and Intimate Gatherings

Amy Schumer, Nancy Gibbs, Danny Meyer and more

 This week, AWNY hosted its annual Changing the Game Awards, new creatives were inducted into AAF’s Hall of Fame and the Tribeca Film Festival was in full swing.

Scandal’s Guillermo Diaz Is Obsessed With Horror Movies, and Lena Dunham

His evening routine is a little unorthodox, too

Specs Age 40 Claim to fame Stars as Huck on ABC's Scandal (season finale airs May 7) Base Los Angeles Twitter @guillermodiazyo What's the first information you consume in the morning? I hit Instagram and Twitter…

How Defy Media Creates a Fun, Youthful Workspace Behind the Scenes

Digital production company reaches 150 million viewers from these L.A. digs

2015 NewFronts presenter Defy Media knows what the kids want. As one of the largest original content creators for the 13 to 34 demo, with a large chunk of content…

Condé Nast Entertainment Touts Its Millennial-Friendly Programming at NewFronts

Going after a younger audience

If Condé Nast Entertainment's first two NewFronts presentations were all about reinforcing the upscale quality of its content, the company's third go-round, which took place this afternoon in New York,…

With 100,000 Pieces of Content at Launch, Mode.com Expects 25 Million Monthly Users

Folding its sites into one social platform

Just one year after rebranding from Glam Media, Mode Media is bringing all of its brands together on one site where it hopes to build the "largest native feed distribution platform…

Maker Studios Wants to Make a Little Something for Everyone

Disney-owned multi-channel network asks, 'Who are you?'

Last year, Maker Studios asked attendees at its Digital Content NewFronts presentation to learn what "I am Maker" means. In 2015, it's turning the tables and asking brands, agencies and…

Cablevision Will Offer Hulu Plus to Optimum Customers

First cable provider to distribute the subscription service

Cablevision has reached an agreement with Hulu to offer the company's streaming subscription service, Hulu Plus, to Optimum customers, making it the first cable or satellite provider to distribute the…

Medialink Brings Together 'Friends of the Company' for DCNF Kick-off

Gathering sets the stage for two weeks of NewFronts

Floor-to-ceiling windows at Glasshouse 21 on Manhattan's west side offered phenomenal views of the Hudson River and beyond during the Medialink NewFront Monday morning. The wide open space was packed with…

New Mobile Ads Recommend Videos Based on the News You're Reading

Target is first to test this sliding player

Nailing mobile video is a major goal for marketers this year, as exemplified at this week's Digital Content NewFronts presentations. And as Snapchat and Facebook lure advertising dollars away from TV…

This Branding Agency Embraces Absurd Concepts to Get That Viral Video

Even if it means going to the dogs

Specs Who (L. to r.) Co-founders Tim Staples, Nick Reed and Cameron Manwaring What Video marketing agency Where Los Angeles and Provo, Utah It's well-known that animals are one of the hardest subjects to…

How Brands and YouTube Stars Are Hooking Up to Reach Millions of Millennials

5 case studies in marketing with original video content

It wasn't that long ago that marketers thought they were hip to YouTube by posting their TV commercials to the site and eking out a few extra eyeballs. But with…

Yahoo's Marissa Mayer Is Looking for the Ultimate DJ, and Advertisers

Music competition could be key to winning them and reaching kids

Yahoo's Marissa Mayer says she's a fan of electronic dance music. She once spent a summer in Zurich where dance DJs rule and the world-famous Street Parade techno festival takes…

Why BuzzFeed Is So Good at Finding Millennials Online

NewFronts presentation is data-driven, not star-studded

Instead of rolling out celebrities or playing up new series at its NewFronts presentation Monday, BuzzFeed highlighted what it does best—finding millennials online. CEO Jonah Peretti explained that the publication…

Bloomberg's New Publishing Platform Is 'Like Tinder for Video'

Responsive.TV offers quick bursts of news and information

Bloomberg Media made a case to advertisers today that it could target consumers of various generations across distribution platforms at its first Digital Content NewFronts presentation. Part of the 34-year-old…

12 Digital Marketing Stats You Should Know From the Last Week

Including some that could intrigue at the NewFronts

To help kick off the Digital Content NewFronts, which began today, this edition of the 12 most intriguing numbers from digital marketing over the last week is dominated by interactive…

The New York Times Spotlights Virtual Reality Video at NewFronts

Taking video to a new level with 'the next frontier of visual storytelling'

If The New York Times' first-ever NewFronts presentation last year was about convincing buyers that the Gray Lady was serious about video, this year's was all about taking that video…

Defy Media Skewers NewFronts In the Most Loving Way Possible

Gives it the Honest Trailers treatment

Defy Media's Honest Trailers, which skewers new movies, is turning its brutally frank eye toward the Digital Content NewFronts, where, over the next two weeks, more than 30 media companies…

Vice Returns to Its Action Sports Roots

In Off Day series, athletes explore the stories behind extreme activities

Vice Sports is returning to its extreme sports roots with the appropriately-titled new section Action. "The Action section within Vice Sports encompasses everything we've traditionally done: climbing, surf, snow, cycling, really…

As 2015's Digital Content NewFronts Kick Off, We Celebrate the Era of Unprecedented Choice

With video, nothing is certain, and anything is possible

While it's debatable whether or not this is the golden age of video, television or content, it is undeniably the golden age of choice. Never have viewers had so many options…

Is Hulu Ready to Take on Netflix and Amazon?

The streaming pioneer adds star power to juice up its lineup

When Hulu launched in 2008, the ad-supported streaming service wasn't a big priority for owners Fox, Disney and NBC. "It was like, if the ship is going to blow, at…

5 Takes on the Challenges and Opportunities of Digital Video

Roundtable in advance of the NewFronts

In advance of the fourth annual Digital Content NewFronts, Adweek, in partnership with the Interactive Advertising Bureau, convened a panel of five industry thought leaders to discuss the challenges and…

The Future May Belong to Web and Mobile Video, but TV Will Survive

What’s replacing television is, in fact, television

Television is dead! Long live television! This, the ancient cry of royal succession, is entirely appropriate to herald what's happening right now—literally before our eyes—to the medium of television. TV has…

Infographic: a Look at Video Ad Views and Completion Rates for the First Quarter

Exclusive data from FreeWheel shows major growth in mobile, over-the-top devices

As consumers continue to turn to smartphones to handle more aspects of their lives and keep them entertained, video ads have established themselves as a part of the experience, and…

Here's AOL's Playbook for Becoming a Sports Content Leader, but Is It a Winning Strategy?

In a crowded field, digital giant hopes to find and fill a niche

Yannis Pappas, comedian-turned-host of one of AOL's new sports video programs called 2 Point Lead, is sitting in a reception area-turned-makeshift-set in the middle of AOL's New York headquarters. He's…

Why Derek Jeter Traded Pinstripes for Publishing With The Players' Tribune

'It's not built for me. It's built for the athletes'

Derek Jeter hung up his glove last September, ending a legendary 20-season baseball career with the Yankees. He's since embarked on a new path: publisher of The Players' Tribune, a…

Mobile Will Be Huge at the NewFronts, but Presenters Will Talk About It Differently

AOL and BuzzFeed represent different mindsets

AOL will deliver its Digital Content NewFronts presentation on Tuesday evening, and reps for the tech player told Adweek that roughly 50 percent of its two-hour showcase will focus on…

Your Favorite Adult Swim Cartoons Are Coming To Hulu

Turner Broadcasting agrees to multi-year deal with video platform

Clear your calendars, and get your binge watching attire ready: Hulu is getting a slew of programming from Turner's Cartoon Network, Adult Swim, TNT and TBS networks exclusively.  Starting on May…

Inspired by the Success of Serial, iHeartMedia Will Unveil Its First Podcasts

'SoundFront' event will announce tie-ins with Jared Leto, Jaime Pressly and Snapchat

Podcasting and audio-only programming doesn't quite fit the criteria for next week's video-focused Digital Content NewFronts show in New York, so iHeartMedia is holding a "SoundFront" event on Wednesday evening. Buoyed…

In a World of Long-Form Video, Make Your Ads Count

Yahoo research finds shorter is better and video viewers notice mobile ads 37 percent more than other platforms

Video is the most powerful medium of digital media today. Bold statement, right? Sure, we all appreciate weirdly (maybe uncomfortably) funny cat videos, inspiring news segments about hometown heroes, and…

Mobile Ads Skyrocketed 76% in 2014, Making Digital Advertising a $50 Billion Business

IAB report shows the rapid evolution of devices and social

The digital advertising space grew 16 percent last year compared to 2013 and totaled $49.5 billion in sales, according to an Interactive Advertising Bureau report released today. A key driver in…

The Boys Club of Chief Creative Officers Finally Gets Some Female Faces

Women claim 6 top roles in 6 months

After years of withering criticism about the dearth of women leading creative departments, the industry finally seems to be listening. Six women have been named to creative chief positions—at FCB, Young &…

This Startup Delivers Athletic Entertainers That Millennials Love

Whistle Sports will pitch quirky performers and lacrosse at NewFronts

Brian Selander got his start in politics, helping run Bill Bradley's 2000 bid for president and then serving as strategy chief for Delaware Governor Jack Markell. A New Jersey native…

Guide to the 2015 NewFronts and Upfronts

From AOL to USA, here's the 2015 schedule that will bring in billions in advertising business

The 2015-2016 Upfronts and NewFronts are upon us—that time of year, when TV and digital networks announce new programs, partnerships and initiatives hoping the media get excited about them and…

Welcome to the Era of Purposeful Viewing

The Golden Age of TV is all about viewer empowerment

No one watches crap on TV anymore. This is how Jeffrey Cole, research professor and head of the Center for the Digital Future at the USC Annenberg School, succinctly sums up…

How to Win the Moments That Matter With Mobile Video

Meet the new captive audience

When I began my career in digital media, the term "captive audience" was routinely used to refer to TV viewers. In one evening, brands could reach nearly 100 percent of…

3 Reasons to Believe Great Original Programming Is the Future of Digital Video

Awards, Amazon and a hunger for storytelling

Wise men speak because they have something to say; fools because they have to say something. That's Plato. Simple words. Rich in meaning. As we look to the fourth annual Digital Content…

TV Viewers Only Care About 4 Adjectives: Funny, Interesting, Gripping or Cool

DCNF, Upfront presenters need to grasp content's kingdom is changing

More than twice a week, I'm asked what I think about the future of media. I find that I give two answers that, at least to me, are not at…

NewFronts Expands to 33 Presenters, but Microsoft Won't Be Among Them

Event's founding partner has moved away from original content

Due to demand for slots during the NewFronts, the Interactive Advertising Bureau has added a day to its schedule to accommodate a total of 33 presenters. The 2015 event will take…

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