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NewFronts
  • The 5 Buzziest Television Trends That Defined This Year's Upfronts From digital disruption to Kiefer Sutherland

    The annual broadcast upfronts week has wrapped, as the networks spent four days wooing buyers with their new schedules, lots of impressive-sounding stats (some figures were more accurate than others) and, most importantly, open bars and buffets. ……

  • The 2016 Digital Content NewFronts Were Defined by Partnerships It takes a village to create quality cross-platform content

    In digital video, it's not every company for itself—it's a team effort. And that's a good thing. Anna BagerKevin Scanlon for Adweek It can take a village to help advertisers connect with the audiences they crave ……

  • Why Big Digital Video and TV Networks Are Increasingly Becoming Production Partners But will the honeymoon last?

    Television its dead—long live television. That could become the unofficial motto, or at least the crawl at the bottom of the screen, to explain the recent flurry of hookups between digital players like BuzzFeed, Vice and Mashable with ……

  • Playboy Celebrates 'Safe for Work' Transition With a Massive Push Into Original Video First-ever originals slate includes 14 shows

    Playboy showed off its new, fully clothed self during its first-ever NewFronts presentation Friday afternoon at New York's Skylight Modern. "This is the most exciting and complex brand transformation of my career," said CEO ……

  • The Iconic Reader's Digest Is Getting a Digital Makeover Trusted Media Brands aims for people just starting out

    Trusted Media Brands, Inc. is having some remodeling done. But don't expect its brands to lose that wholesome, uniquely American charm, a characteristic that attracts 56 million visitors to its digital brands every month. In addition to ……

The 5 Buzziest Television Trends That Defined This Year's Upfronts

From digital disruption to Kiefer Sutherland

The annual broadcast upfronts week has wrapped, as the networks spent four days wooing buyers with their new schedules, lots of impressive-sounding stats (some figures were more accurate than others)…

The 2016 Digital Content NewFronts Were Defined by Partnerships

It takes a village to create quality cross-platform content

In digital video, it's not every company for itself—it's a team effort. And that's a good thing. Anna BagerKevin Scanlon for Adweek It can take a village to help advertisers connect with…

Why Big Digital Video and TV Networks Are Increasingly Becoming Production Partners

But will the honeymoon last?

Television its dead—long live television. That could become the unofficial motto, or at least the crawl at the bottom of the screen, to explain the recent flurry of hookups between…

Playboy Celebrates 'Safe for Work' Transition With a Massive Push Into Original Video

First-ever originals slate includes 14 shows

Playboy showed off its new, fully clothed self during its first-ever NewFronts presentation Friday afternoon at New York's Skylight Modern. "This is the most exciting and complex brand transformation of my…

The Iconic Reader's Digest Is Getting a Digital Makeover

Trusted Media Brands aims for people just starting out

Trusted Media Brands, Inc. is having some remodeling done. But don't expect its brands to lose that wholesome, uniquely American charm, a characteristic that attracts 56 million visitors to its…

NowThis to Launch Education Series With Actress Allison Williams

Hires former MTV CMO as first marketing chief

NowThis, the 4-year-old news and entertainment digital video service, has tapped a news progeny for a new series. Allison Williams, star of Girls and daughter of MSNBC news anchor Brian…

Daily Mail Is Now Posting 650 Videos a Day and Getting 383 Million Monthly Views

Reveals a bevy of ridiculous stats

While Daily Mail made a few product announcements at its Daily Content NewFronts presentation today, it was its data that stood out more than anything else. And the eyebrow-raising numbers…

How the Maker of Call of Duty Plans to Become the 'ESPN of Esports'

Activision Blizzard expands livestreaming capabilities

The maker of games like Call of Duty and World of Warcraft says it will soon be the "NFL juggernaut of esports." At its debut Digital Content Newfronts presentation today at PlayStation…

Why AwesomenessTV Wants Marketers to Stop Grouping Gen Z and Millennials Together

Company targets teens and tweens

"Gen Z and millennials is not a thing, they're two things," exclaimed AwesomenessTV CEO Brian Robbins during the multi-channel network's NewFronts presentation Wednesday evening. "These life stages—late teens who are…

WebMD Wants to Be Known for More Than Just Medical Information

Bulks up on lifestyle programming

For its first appearance at the Digital Content NewFronts, WebMD is trying to shift from being a site known for medical diseases and conditions (or a feared destination, if you're…

Why Balancing Skippable and Non-Skippable Ads Creates Better Brand Awareness

Weighing the value of a view can't be binary

A round-up report from eMarketer, specializing in mobile advertising, recently landed in my inbox. On page three, a table of completion rates for U.S. digital pre-roll caught my eye. It…

Why Digital Video Players Should Stop Comparing Their Viewership to TV

YouTube, Fullscreen take misleading shots at traditional media

Numbers never lie. But they can surely be manipulated. And during the past two weeks of NewFronts presentations, digital video players took that to heart. During YouTube's Brandcast, CEO Susan Wojcicki made…

IAB Study: 26 Percent of U.S. Adults Now Watching Original Digital Video

Preferring on-demand options, 63 million watch it every month

A growing number of U.S. adults are shifting their viewing habits toward original digital video, according to a new study commissioned by the Interactive Advertising Bureau. The audience of U.S. adults…

YouTube Is Encouraging Users to Share Videos With a New in-App Messaging Feature

Test run competes with social sites like Facebook

Not to be outdone by Facebook, Snapchat and Amazon, YouTube wants to help people share videos through social media. Wired reports the video site is testing a feature that will do just that…

HealthiNation Tells Advertisers Its Viewers Aren't Just Browsing, They're Finishing Videos

'And they'll watch your advertising,' too

Though it's one of the smaller presenters during the Digital Content NewFronts, health video startup HealthiNation has a compelling case to make to advertisers: Its audience is watching for a…

Whistle Sports Is Pitching Huge Social Growth Among Gen Y Males to Advertisers

Audience up 136 percent since the last NewFronts

Whistle Sports' presentation at the Digital Content NewFronts today was a bit like its inaugural appearance at the ad industry event last year. There were dancing cheerleaders and a small…

Facetime: Upfronts, Newfronts and Adweek Women in Media

Wendy Williams, Cindy Gallop, Kate Snow and Channing Tatum

This week marked the kick off of the Digital Content NewFronts. Hulu, Condé Nast Entertainment and Refinery29 were among the presentations that had journalists and advertisers informed and entertained for…

Dwayne Johnson Is Launching a New YouTube Channel to Collaborate With Other Influencers

Studio71 connects brands and creators

Dwayne Johnson is joining Rhett and Link, Lilly Singh, Roman Atwood and other top YouTubers. The action star and his production company, Seven Bucks Digital Studios, are launching a new…

StyleHaul's First VR Project Will Turn a Sci-Fi Novel Into Immersive Videos

YouTube network claims 500 million viewers

Nearly every media company has shown off flashy virtual reality at the Digital Content NewFronts presentations over the past week, and now lifestyle-focused StyleHaul is adapting the young adult sci-fi book…

The Economist Is Looking to Bolster Its Content With Virtual Reality and Mobile Video

British publisher stays on the cutting edge

The Economist says its reporting and visual storytelling can be just as smart in virtual reality as it is in print. At its Digital Content NewFronts presentation at The Standard High Line…

Here Are the 10 Most-Viewed 360-Degree Facebook Videos by Brands

NatGeo is nailing it (again)

Facebook's 360-degree videos have been around for about eight months, and marketers have been diving into the medium ever since. And today, the social giant released the top 10 performing videos…

Newsy Aims to Prove Millennials Do Care About News, Even If It's Not on TV

A first-time NewFronts presenter digs deep

Newsy, a digital media company that has its roots at one of America's foremost journalism schools, thinks it has the found the formula to produce and distribute news for millennials. The…

Fullscreen Has Evolved Into a Full-Fledged Media Company in Just 5 Years

Reorganizes into three separate businesses

Five years ago, Fullscreen was just starting out as many multichannel networks have: as a conduit between YouTube stars who wanted to grow their own business and brands that wanted…

SheKnows Says 46% of Women Consider Themselves Feminists and It Has the Content to Reach Them

With a little help from HelloFlo

For its first Digital Content NewFronts presentation, SheKnows played up its research to back up a number of feminist-minded online classes and original videos. To help marketers first get a grip…

National Geographic Readies First Instagram Video Series for Its 49 Million Followers

10 new digital series and VR, too

Each year at NewFronts, there are a few companies that seem to have deluded themselves into believing they are (or will ever be) a player in the digital space. And…

Vice's Shane Smith After 'A Few Ales' Touts Millennial Dominance at a NewFront Like None Other

New channels covering gaming, travel, LGBTQ

Vice is launching six new verticals and will expand its TV presence by adding 20 new channels around the world. But that's probably not what buyers will take away from…

Time Warner Cable Media Pushes Back After YouTube's Bold Claim About Audience Reach

The battle for the coveted 18-49 demo continues

During YouTube's BrandCast Thursday night, CEO Susan Wojcicki claimed her company reaches more 18- to 49-year-olds on mobile alone than any TV network. It was only a matter of time before…

The Company Behind Uproxx Targets the Elusive Millennial Male in New Partnership With Forbes

Woven Digital presents plan to engage men

The millennial male is one of the toughest demographics for brands to attract. Digital media companies struggle to figure out what exactly makes young guys tick. Woven Digital thinks it knows.…

Here's What YouTube Promised Advertisers at Its Star-Studded BrandCast 2016

Even Big Bird took the stage to tout digital video

YouTube's massive impact on culture, viewing habits and advertising budgets walked the red carpet on Thursday night, as thousands of YouTube celebrities, marketing executives, fans and plenty of Googlers crowded…

Machinima Opens Up an Agency to Help Brands Dig Into the Esports Market

Includes data, content and media buying

Will esports today become as culturally important as rock 'n' roll was to the 1960s? Machinima thinks so, and it's launching a new in-house agency timed to the Digital Content…

Facebook Is Teaming With DigitasLBi to Create a Brand-Friendly Live Morning Show

Videos will offer weather reports, workouts and recipes

Facebook made waves at DigitasLBi's presentation during the Digital Content NewFronts today without even taking stage. The ad agency unveiled a program called Rise and Shine, a livestreamed morning "feed show"…

Time Inc. Will Launch a Streaming Service With People and Entertainment Weekly

Plus, Sports Illustrated strikes a deal with Kobe Bryant

Undaunted by the massive proliferation of streaming services, Time Inc. is going over-the-top with a new service of its own. During its NewFronts presentation today at New York's Gotham Hall, the…

6 Months In, CNN's Great Big Story Videos Are Drawing 40 Million Views a Month

The startup is a hit with millennials

"This is not about CNN. This is not about news," said CNN Worldwide president Jeff Zucker. "It's about the first company that we have launched in 35 years that does…

Even Without an Official Presence, Snapchat Is Everywhere at the NewFronts

Five publishers announce big initiatives

Snapchat may not be a presenter at the Digital Content NewFronts this week, but it's on the tip of the tongue of some of the biggest publishers pitching advertisers in…

Facebook, Twitter and Snapchat Could Soon Host NewFronts Shows of Their Own

And rival YouTube's buzzy Brandcast

Google will attempt to wow advertisers in New York tonight with its fifth annual YouTube Brandcast for the Digital Content NewFronts. Google is being tight-lipped about the entertainment, but it…

Channing Tatum Heats Up Hearst's Pitch to Advertisers With 'Magic Mike Live' Teaser

Company announces an ambitious slate of shows at NewFront

Some might say it was a magical Wednesday evening at the first-ever Hearst Magazines Digital Content NewFront House Party at Hearst Tower in New York. First, Magic Mike star Channing Tatum…

7 Pro Tips for Marketers Who Want to Get Into Livestreaming

What you need to know to do it well

After years of sitting in the background, livestreaming seems to be finally taking center stage in the theater of marketing thanks to Periscope's ascendance in 2015 and the promise of…

9 Impressive Video Marketing Stats Revealed at NewFronts Events This Week

BuzzFeed continues to wow industry players

The Digital Content NewFronts are only a few days old, and there have already been a slew of intriguing data points coming out of the presentations. Here are nine that…

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