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Millennials
  • 3 Things Brands Should Know About Gen Z—and They're Not All About Snapchat Marketing and tech execs tackle next 'it' generation

    Marketing has a new buzzword: Gen Z. Younger than millennials, the next generation is more reliant on digital than its predecessor, forcing brands to get more creative in their marketing. A quartet of marketers from Gatorade, GE, ……

  • Infographic: What Millennial Women Value Most in Terms of Work, Money and More Brands need to know they’re not all the same

    Millennials make up about one-quarter of the U.S. population, and women comprise about half of the demo. Research from CafeMedia, a women-focused digital media shop, takes a deeper look at what the segment values most when it comes to work, money ……

  • Why Recent Grads Are Breaking Up With Blogs in Favor of Podcasts Millennials shift to audio to build their personal brands

    Bobby Hobert recently graduated from a small business school outside of Boston. Like many college students before him, his post-graduate plans were a little murky. "Everyone was talking about what they were doing next," he says. ……

  • The NFL Is the First Sports League to Get a Snapchat Discover Channel All 32 teams will get geofilters for fans, too

    The National Football League on Tuesday revealed that it signed a multiyear extension with Snapchat that will make the NFL the first sports league with a Snapchat Discover channel. According to a release, NFL Media will handle programming ……

  • Infographic: Craft Beer Drinkers Consult Their Phones Before Opening Their Wallets 74% research brews on mobile

    Beer ranks among the most popular categories in the artisanal foods craze sweeping the U.S. over the last decade. The craft beer vertical, meaning beer produced by small, independent brewers using innovative techniques and ingredients, is so ……

3 Things Brands Should Know About Gen Z—and They're Not All About Snapchat

Marketing and tech execs tackle next 'it' generation

Marketing has a new buzzword: Gen Z. Younger than millennials, the next generation is more reliant on digital than its predecessor, forcing brands to get more creative in their marketing. A…

Infographic: What Millennial Women Value Most in Terms of Work, Money and More

Brands need to know they’re not all the same

Millennials make up about one-quarter of the U.S. population, and women comprise about half of the demo. Research from CafeMedia, a women-focused digital media shop, takes a deeper look at…

Why Recent Grads Are Breaking Up With Blogs in Favor of Podcasts

Millennials shift to audio to build their personal brands

Bobby Hobert recently graduated from a small business school outside of Boston. Like many college students before him, his post-graduate plans were a little murky. "Everyone was talking about what they…

The NFL Is the First Sports League to Get a Snapchat Discover Channel

All 32 teams will get geofilters for fans, too

The National Football League on Tuesday revealed that it signed a multiyear extension with Snapchat that will make the NFL the first sports league with a Snapchat Discover channel. According to…

Infographic: Craft Beer Drinkers Consult Their Phones Before Opening Their Wallets

74% research brews on mobile

Beer ranks among the most popular categories in the artisanal foods craze sweeping the U.S. over the last decade. The craft beer vertical, meaning beer produced by small, independent brewers…

Snapchat Has Reportedly Surpassed Twitter in Daily Users by Reaching 150 Million

It only took four years

It's taken four years for Snapchat to become a bigger part of people's daily lives than Twitter, which has been around for a decade, according to a report this morning.  Citing…

Whistle Sports Is Pitching Huge Social Growth Among Gen Y Males to Advertisers

Audience up 136 percent since the last NewFronts

Whistle Sports' presentation at the Digital Content NewFronts today was a bit like its inaugural appearance at the ad industry event last year. There were dancing cheerleaders and a small…

5 Products That Could Become as Popular as Adult Coloring Books

From craft kits to yarn-wrapped letters

As consumers look for ways to relieve stress through creativity, adult coloring books have taken the nation by storm, populating Amazon's list of best-selling books and popping up in marketing…

Infographic: Here's How Gen Z Girls Prefer to Shop and Socialize Online

And the celebs they love the most

Millennials are still the demographic du jour, but that's going to change soon. Enter: Gen Z. The youngest members of the cohort are in middle school, while the oldest are…

Imgur Survey Finds Millennials Are Cool With Being Geeky

Culture poll shows why it's so hard to market to them

In 2004, a band called Say Hi To Your Mom came out with "Pop Music of the Future," which presciently describes the modern geek from the perspective of the ever-migrating…

Entitled? Try Empowered: Why Millennials Work the Way They Do

And 4 things to consider if you want to retain them

What's the matter with "kids" today … at work? Across our great nation, grumpy middle managers, executives and owners alike are wondering who these fresh-faced, impatient and entitled millennials think they…

Infographic: How the Best and Brightest Millennials Live, Shop and Dream

The preferences of Forbes' 30 Under 30 nominees

Upwardly mobile millennials are easily the most sought-after demo for marketers and advertisers, so when Forbes publishes its highly coveted 30 Under 30 list, many take note. This year, Forbes went…

Q&A: Kylie Jenner Opens Up About Her Online Haters and Those Hard-to-Get Lip Kits

'Being a young socialite on the internet, it comes with a lot of bullying'

Kylie Jenner's got a hit reality show, endorsement deals, and the attention of millions of fans on Instagram, Snapchat and more. Brands like Levi's are lining up to catch some…

360i Launches New Program to Equip All Nonprofits With Digital and Social Media Skills

The free event will be held in May

Late last year, as 360i employees prepared to take time off to celebrate the holidays and spend time with their families, the giving spirit kicked in at the company. At…

5 Reasons Marketers Have Largely Overlooked Generation X

They're at the peak of their careers, but many brands have forgotten them

  A few weeks ago, Lincoln Financial began running a 60-second spot about fiscal planning for your family's future. Financial…

5 Tips for Building a Real and Successful Company Culture

4A's Transformation panel talks values and engaging millennials

There's no doubt culture is a key driver when it comes to attracting and retaining talent, but even the savviest branding effort can't create culture out of thin air. Instead, it…

How Millennials Consume TV Depends on Which Stage of Life They're In

Nielsen report examines the demo's viewing habits

There's a reason that millennials are so hard for advertisers to pin down: Their media consumption is in constant flux, given that adults in that 18-34 demo are in "rapid…

This Study Shows Why Retailers Should Ramp Up Their Email Game for Millennials

Young adults are going old school

Epsilon's new shopper behavior study may be the latest indication that millennial consumers are no longer spring chickens. In fact, they are using—and hold on to your ironic fedoras, folks—email…

As Twitter Turns 10, How Can It Convince Young Users to Show Up to the Party?

Its future depends on Gen Y and Z

Twitter­ is not dead, and this is not its eulogy. Enough of those have been written already. Rather, it is a diagnosis of where the company is and where it's…

Infographic: What Millennials Want to See (and Take Home) From Branded Events

The most popular swag? Reusable bottles

Everyone loves a good party, and brands know that. As more events are sponsored, the ways that brands interact with partygoers before and after is becoming more important. Splash, creator of…

Infographic: a Close-up Look at Gen Z's Mobile Habits

78% of post-millennials use social media apps most

A new study from Fluent focused on the mobile habits of the college-aged Gen Z demo. "To relate to this newer group of post-millennials [Gen Z] that are 'always on,'…

6 Ways Brands Can Draft Modern Sports Fans

Study shows marketing is welcome—but only if consumers are No. 1

On the eve of Super Bowl 50, the biggest global sports and media event of the year, I have good news and bad news. First the good news: Our recent…

Infographic: Here's How Many Americans Are Saying Goodbye to Cords and Cable

Unsurprisingly, millennials are leading the charge

Millennials aren't the only ones cutting cords—even some boomers and Gen Xers are taking the leap. And advertisers and marketers should take note. "As smartphones become the primary hubs for…

Disney Renames ABC Family and Hopes 'Freeform' Will Better Reflect Its Edgier Content

Cable network considered 3,000 name options

After becoming the No. 1 cable network in women 18-34 for the first time last season, ABC Family would seem to be sitting pretty, but the second half of its…

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