Sorrell Takes Out His Guns

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Martin Sorrell, the chief executive of WPP and, arguably, the dominant voice in the advertising business, recently gave an interview in which he challenged the basic efficacy of social media as an advertising tool.

Mind you, this is against a backdrop of the entire advertising industry in a manic dither to stress its social media bona fides. What you want to be right now is a social media agency—because every other agency network or holding company has to buy you.

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