The Men's Issue | Adweek The Men's Issue | Adweek
Advertisement
The Men's Issue
Using the Familial to Sell the Familiar How portraits of famous fathers and their sons make marketing magic

Brands have long recognized the value of finding the perfect masculine embodiment for their products, be it Theodore Roosevelt touting the steady aim of A.H. Fox shotguns in 1909 or…

October 10 7:10AM

A $20 Magazine for the Guy Passionate About Living the Good Life Enter ‘Man of the World’

Specs Who Founder Alan Maleh What Niche lifestyle magazine Where New York offices Once considered a mark of being gay, male fashion has gone mainstream. Enter Man of the World, a slick, oversized lookbook of…

October 10 7:10AM

Barbershops Are Making a Huge Comeback Back from the brink in the '90s

Even though he’s in the barber-shop business, Jim Valenzuela is not a barber—and he’ll tell you how it happened. “I couldn’t find a great barbershop that would take me back…

October 9 6:37AM

FXX Is Bulking Up Its Subscribers Ratings are also climbing steadily for the network

It’s Champagne time for the latest cable network to rebrand and relaunch. 21st Century Fox’s male-skewing FXX took the place of Fox Soccer Channel on Sept. 3, and in that…

October 9 6:35AM

How Michel Gondry and BBDO Made Muscle Music for Gillette An experiment in sound at a famed studio

IDEA: Listening to music is crucial to most people's workouts. But what if you could make music through exercise itself? Gillette tries just that in an experimental two-minute video (which doubles…

October 8 8:02AM

The Empire That Is Adam Carolla Comic is quite the savvy businessman

Aspiring entertainers often pay the bills waiting tables or serving Starbucks. Adam Carolla used to punch the clock as a boxing trainer, carpet cleaner and rebuilder of earthquake-damaged homes. With…

October 7 10:13PM

Men’s Fitness Lets Readers Sample Scents Sales of male grooming products continue to grow

Scent-loving guys will find a bonus in the November issue of Men’s Fitness: fragrance samples in the editorial pages. Global sales of men’s grooming products have grown an average of 6…

October 7 10:12PM

Hunkvertising: The Objectification of Men in Advertising Some wish they’d just keep their assets covered

Call it hunkvertising. The objectification of men in advertising (as with women) is not new. Consider icons like the Marlboro Man and Old Spice’s sexy pitchman Isaiah Mustafa. And yet, a…

October 7 10:09PM

The Millennial Male Is Not Who You Think He Is Marketers should take note

It’s the best time in the world to be a millennial man, to hear baby boomers tell it—let your parents or your girlfriend pay the rent, maybe start a useless…

October 6 10:39PM

Q&A With David Granger, Editor of Esquire How male readers have changed during his tenure

David Granger has presided over Esquire for 16 years, an unusually long tenure for the editor in chief of a magazine these days. In that time, America has been pounded…

October 6 10:38PM

Marketing a $400 Cooler Corey Maynard discusses growing the Yeti brand

Specs Who Corey Maynard New gig Vp, marketing, Yeti Coolers Old gig Vp, marketing, Gerber Legendary Blades Age 37 Your coolers have hard-core fans in the outdoor community. How do you take that base more mainstream? The solution is…

October 6 10:38PM

Men Are Fine With Mobile Ads if Freebies Are Included Just leave video-on-demand programming alone

Young men are far more likely than the general population to have a smartphone. Smartphone usage is deeply integrated into their lives, used for social networking, browsing the Internet and…

October 6 10:37PM

Brand Genius Was the Place to Be Scenes from the cool side of the rope

Capitale, the classic event space in New York, hosts its share of swish parties. But seldom was the house full of so much creativity as the night of Sept. 25 for Adweek’s…

October 6 10:37PM

ABC Has Found a Man Magnet With Agents of S.H.I.E.L.D. New Tuesday night drama reverses a long-standing trend

In the seven long years since ABC punted its powerhouse Monday Night Football franchise to cable sibling ESPN, the network has struggled to field a series that delivers a reliable…

October 6 10:36PM

Editor’s Letter: The Evolution of Man Maybe you should try to get to know them again

There’s been a spate of writing lately questioning the relevance of men. Like you would an old lawn mower or Mustang your dad never quite got around to restoring, Hanna Rosin,…

October 6 10:35PM

Information Diet: Matthew Modine The 'Batman' star enjoys the cerebral Times' crossword puzzle

Specs Age 53 Accomplishments Recently starred as deputy commissioner Peter Foley in The Dark Knight Rises; appearing next in Family Weekend and in Steve Jobs biopic Jobs; founded environmental campaigns Bicycle for…

September 28 5:12AM

Perspective: Dude, Where's My Car? A disquisition into one of advertising's most mysterious (yet effective) tactics

A pop quiz: What do recent ads for Ralph Lauren, John John Denim, Smartwater, Givenchy’s Play Sport cologne and Tommy Bahama all have in common? Sure, they all employ a…

September 27 11:24AM

Data Points: Men and Tech A look at guys' attitudes toward the Internet, social media and technology, by demo

Everyone knows that men like their gadgets, but when it comes to attitudes towards technology and its offspring, gender can make all the difference. According to DDB Worldwide Communications Group's…

September 27 11:22AM

Portrait: Sullivan Higdon & Sink This advertising agency has a pitch for guys

Specs Who (l. to r.) Lynell Stucky, managing partner; Jim Vranicar, vp, director of brand contact; Rand Mikulecky, managing partner; Ali Sizemore Mahaffy, vp, director of brand management; John January,…

September 26 12:03AM

Search and Enjoy User behavior has adapted as the gaming industry has added more platforms, digital content

When it comes to gamers and their gadgets, it’s hard to overestimate the time and money that will be spent. According to an Ipsos OTX study, 67 percent of gamers…

September 25 8:57AM

Advertisement
Advertisement