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The Men's Issue
  • How Having Higher Income Affects How Men Spend and Consume Media Rich guys are more likely to see newspaper, TV ads

    Men tend to spend money on the same goods and services regardless of wealth, but the rich are roughly twice as likely to take a luxury vacation and eat organic, the Shullman Research Center found. And while men in general tend to be bigger ……

  • Luke Wilson May Singlehandedly Save Books, Newspapers and CDs The Skeleton Twins star still shuns digital in favor of traditional media

    Specs Who Luke Wilson Age 42 Accomplishments Co-stars in The Skeleton Twins with Kristen Wiig and Bill Hader (in theaters Sept. 12); writer and co-director (with brother Andrew Wilson) of the short film Satellite Beach Base Los ……

  • Michael Strahan and Carmelo Anthony Sound Off on Basketball and Business New York's sports superstars talk about family, fame and building their mega brands

    On a sultry September afternoon, a stream of stylists, photographers, TV cameramen, publicists and editors converge at the gymnasium in New York’s 14th Street Y to capture a moment in time: the bringing together of two of the city’s ……

  • Women’s Fashion Brands Are Rushing to Design for Men Moschino, Coach and Michael Kors know that even athletes care about how they dress these days

    Women’s fashions have long taken a cue from menswear. But a dude in La Perla? Not as outlandish as you might think, as a growing number of women’s apparel brands put the focus on men. Recent years have brought an unprecedented ……

  • Using the Familial to Sell the Familiar How portraits of famous fathers and their sons make marketing magic

    Brands have long recognized the value of finding the perfect masculine embodiment for their products, be it Theodore Roosevelt touting the steady aim of A.H. Fox shotguns in 1909 or Brad Pitt flashing his stainless-steel TAG Heuer wristwatch a ……

How Having Higher Income Affects How Men Spend and Consume Media

Rich guys are more likely to see newspaper, TV ads

Men tend to spend money on the same goods and services regardless of wealth, but the rich are roughly twice as likely to take a luxury vacation and eat organic,…

Luke Wilson May Singlehandedly Save Books, Newspapers and CDs

The Skeleton Twins star still shuns digital in favor of traditional media

Specs Who Luke Wilson Age 42 Accomplishments Co-stars in The Skeleton Twins with Kristen Wiig and Bill Hader (in theaters Sept. 12); writer and co-director (with brother Andrew Wilson) of the short film…

Michael Strahan and Carmelo Anthony Sound Off on Basketball and Business

New York's sports superstars talk about family, fame and building their mega brands

On a sultry September afternoon, a stream of stylists, photographers, TV cameramen, publicists and editors converge at the gymnasium in New York’s 14th Street Y to capture a moment in…

5 Sports Superstars Who Are Mega Marketers

Iconic athletes who became brands

After years of sitting on the sidelines, watching colleges cash in, athletes who graduate to the big leagues are eager to score lucrative partnerships and endorsement deals. Who better to look to for…

Women’s Fashion Brands Are Rushing to Design for Men

Moschino, Coach and Michael Kors know that even athletes care about how they dress these days

Women’s fashions have long taken a cue from menswear. But a dude in La Perla? Not as outlandish as you might think, as a growing number of women’s apparel brands…

Using the Familial to Sell the Familiar

How portraits of famous fathers and their sons make marketing magic

Brands have long recognized the value of finding the perfect masculine embodiment for their products, be it Theodore Roosevelt touting the steady aim of A.H. Fox shotguns in 1909 or…

A $20 Magazine for the Guy Passionate About Living the Good Life

Enter ‘Man of the World’

Specs Who Founder Alan Maleh What Niche lifestyle magazine Where New York offices Once considered a mark of being gay, male fashion has gone mainstream. Enter Man of the World, a slick, oversized lookbook of…

Barbershops Are Making a Huge Comeback

Back from the brink in the '90s

Even though he’s in the barber-shop business, Jim Valenzuela is not a barber—and he’ll tell you how it happened. “I couldn’t find a great barbershop that would take me back…

FXX Is Bulking Up Its Subscribers

Ratings are also climbing steadily for the network

It’s Champagne time for the latest cable network to rebrand and relaunch. 21st Century Fox’s male-skewing FXX took the place of Fox Soccer Channel on Sept. 3, and in that…

How Michel Gondry and BBDO Made Muscle Music for Gillette

An experiment in sound at a famed studio

IDEA: Listening to music is crucial to most people's workouts. But what if you could make music through exercise itself? Gillette tries just that in an experimental two-minute video (which doubles…

The Empire That Is Adam Carolla

Comic is quite the savvy businessman

Aspiring entertainers often pay the bills waiting tables or serving Starbucks. Adam Carolla used to punch the clock as a boxing trainer, carpet cleaner and rebuilder of earthquake-damaged homes. With…

Men’s Fitness Lets Readers Sample Scents

Sales of male grooming products continue to grow

Scent-loving guys will find a bonus in the November issue of Men’s Fitness: fragrance samples in the editorial pages. Global sales of men’s grooming products have grown an average of 6…

Hunkvertising: The Objectification of Men in Advertising

Some wish they’d just keep their assets covered

Call it hunkvertising. The objectification of men in advertising (as with women) is not new. Consider icons like the Marlboro Man and Old Spice’s sexy pitchman Isaiah Mustafa. And yet, a…

The Millennial Male Is Not Who You Think He Is

Marketers should take note

It’s the best time in the world to be a millennial man, to hear baby boomers tell it—let your parents or your girlfriend pay the rent, maybe start a useless…

Q&A With David Granger, Editor of Esquire

How male readers have changed during his tenure

David Granger has presided over Esquire for 16 years, an unusually long tenure for the editor in chief of a magazine these days. In that time, America has been pounded…

Marketing a $400 Cooler

Corey Maynard discusses growing the Yeti brand

Specs Who Corey Maynard New gig Vp, marketing, Yeti Coolers Old gig Vp, marketing, Gerber Legendary Blades Age 37 Your coolers have hard-core fans in the outdoor community. How do you take that base more mainstream? The solution is…

Men Are Fine With Mobile Ads if Freebies Are Included

Just leave video-on-demand programming alone

Young men are far more likely than the general population to have a smartphone. Smartphone usage is deeply integrated into their lives, used for social networking, browsing the Internet and…

Brand Genius Was the Place to Be

Scenes from the cool side of the rope

Capitale, the classic event space in New York, hosts its share of swish parties. But seldom was the house full of so much creativity as the night of Sept. 25 for Adweek’s…

ABC Has Found a Man Magnet With Agents of S.H.I.E.L.D.

New Tuesday night drama reverses a long-standing trend

In the seven long years since ABC punted its powerhouse Monday Night Football franchise to cable sibling ESPN, the network has struggled to field a series that delivers a reliable…

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