YouTube has kicked off an interesting week of comedy programming. The video mega-platform is placing big bets on a week of comedy programming that essentially takes over the spotlight and ads of its homepage and more. This is a massive attempt to program their chunk of the internet as if it were a linear TV schedule. If successful, it could prove to be a historic moment in web video. YouTube has also turned to GetGlue’s new ad platform to help spread the word to influencers.
GetGlue announced on their blog that, “fans who check-in to their favorite comedy TV shows and movies on GetGlue can unlock stickers and enjoy fun clips promoting YouTube’s comedy channel.” The New York City- based social TV company confirmed with Lost Remote that YouTube is spending advertising dollars across their new platform.
The campaign is smart on YouTube’s part and proves instantly that they’re trying to reach savvy TV audiences that are checking into comedy TV programming. For example, when I checked into Comedy Central’s hilarious new Inside Amy Schumer I received a YouTube Comedy Week sticker.
— Natan Edelsburg (@twatan) May 19, 2013
“YouTube Comedy Week will bring together the biggest names in comedy on YouTube and beyond including Epic Meal Time, The Nerdist, Jash, The Onion and more, to create a one of a kind experience for comedy fans,” according to the GetGlue blog. The above sticker I unlocked has already been unlocked 96,000 times.