Yahoo Looking to Break Into Original Video

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By Jordan Chariton 

YahooThe web-only original programming field might have a third heavyweight joining the ranks.

Yahoo is planning on acquiring original content similar to Netflix, and more recently, Amazon, The Wall Street Journal reports.

The Journal reports the company will order four different half-hour original comedies. The initial focus on comedy might carve out a niche for Yahoo; Netflix’s top hit “House of Cards” falls in the political-thriller genre, while Amazon’s main original series, “Alpha House,” is more of a dramedy.

Yahoo’s series will reportedly cost between $700,000 to $1 million per episode. The online video plan continues CEO Marissa Mayer’s digital push.

Katie Couric was named Global Anchor for Yahoo! News in November of last year, becoming one of the highest-profile TV stars to make the move to digital.