For over two years, the Yahoo-ABC News Network has quietly maintained its position as the go-to online news source. Yahoo-ABC News has stayed ahead of its broadcast and cable competition by delivering 2.2 billion page views to 74 million unique visitors in April alone (comScore).
News:
Katie Couric, Yahoo’s new Global News Anchor, had a large presence at the company’s recent NewFront, where she discussed the importance of crowdsourcing, Vines, and GIFs. In her short time at Yahoo, Couric has already been able to snag an exclusive interview with Nigerian finance minister Dr. Ngozi Okonjo-Iweala on the ongoing Boko Haram crisis, and ABC News’ Gloria Riviera delivered digital video reports from the South Korean ferry disaster.The combined network has demonstrated an understanding that digital is just important as linear, and this, in turn, has resulted in users coming back.
Good Morning America vs. Today:
In the important morning show battle, Good Morning America is winning both on air and online. 19.1 million unique visitors went to GoodMorningAmerica.com on Yahoo in April, good for nearly 11 million more unique viewers and 2 million more unique visitors compared to Today.
Social:
A month and a half ago, ABC News’ surpassed 3 million likes on Facebook. Fast forward and ABC News’ now has over 4 million likes. According to ABC, their posts reach 30 million people a week, and an average post receives over 1,000 shares.