With Video on Demand, ‘The Walking Dead’s’ Success Stretches Beyond Sunday Nights

By Adam Flomenbaum 

downloadAs we wrote about last week, Video on Demand is changing how people watch TV and Comcast’s ‘Xfinity on Demand’ is one of the main catalysts. The platform includes more than 55,000 choices, which results in more than 400 million views each month.

With the way that networks and advertisers are demanding that post-linear viewing be included in ratings, and the way in which Nielsen is responding, the popularity of top series viewed after-the-fact on Video on Demand (especially within three to seven days) must be taken seriously.

Below are the top 20 TV series on Xfinity On Demand for the week of Oct. 12 – 18. The only new Fall comedy that continues to appear been lasting on this list is ABC’s ‘Black-ish’ (Noticeably absent? The just-canceled ‘Manhattan Love Story’) – we are also noting the strong position of The Flash in its second week on this list. CW’s ‘The Flash’ premiered at #7 last week and has held strong at #8 this week.

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  1. The Walking Dead (premiere), AMC
  2. How to Get Away With Murder, ABC
  3. American Horror Story: Freak Show, FX
  4. Gotham, FOX
  5. Blacklist, NBC
  6. Scandal, ABC
  7. The Big Bang Theory, CBS
  8. The Flash, CW
  9. Boardwalk Empire, HBO
  10. The Good Wife, CBS
  11. Modern Family, ABC
  12. Scorpion, CBS
  13. Madam Secretary, CBS
  14. Black-ish, ABC
  15. Grey’s Anatomy, ABC
  16. NCIS, CBS
  17. Sons of Anarchy, FX
  18. Castle, ABC
  19. Forever, ABC
  20. Stalker, CBS

Ranking is based on the total Xfinity On Demand views on the TV within seven days of a show’s original live airing. Shows marked with an (*) indicate it premiered on Xfinity On Demand in advance of the live airing. The above list is inclusive of all in-season programming across broadcast, cable and premium networks. Views of most broadcast and cable programming within the first three days are included in Nielsen L+3 ratings.

 

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