The award show that has helped launch the careers of Selena, Enrique Iglesias, Shakira, and Ricky Martin since its initial telecast, is preparing for its most social broadcast ever. Univision’s 25th annual “Premio Lo Nuestro” Latin Music Awards has secured Honda, Chevrolet, L’Oréal Paris, McDonald’s and Old Navy, and T-Mobile USA as sponsors. Here’s how they’re working with T-Mobile to make the awards the most social broadcast yet.
T-Mobile’s role in the show is multi-faceted, and includes activating the magenta carpet along with the Fashion Post, a 360 view of celebrities as they enter the show. T-Mobile will also sponsor the Social Media Wall, a lounge backstage hosted by Miss Universe Amelia Vega who will report on the show’s social buzz. In celebration of its first year as presenting sponsor of “Premio Lo Nuestro,” Another social aspect with T-Mobile’s backing is a partnership with this year’s twice-nominated singing group, 3Ball MTY, who will be on-site during the event using T-Mobile devices to connect with fans.
Fans can join the conversation on Twitter via @premiolonuestro and by using the hashtag #PLN25, as well as share their favorite content and comment along with others on Facebook.com/
The show is set to air next Thursday, February 21, and is not limited in popularity to the Latin American audience. Last year’s broadcast catapulted Univision to the second-highest rated network that night among Adults 18-34, regardless of language.