Will Agents of S.H.I.E.L.D buzz predict ratings success?

By Natan Edelsburg 

Lost Remote is excited to announce a new partnership with Crimson Hexagon, a social media analytics company that will be providing weekly analysis on fall television, months before fall television begins. What was once a conversation that only happened when fall TV aired has now become an ongoing buzz-building moment from the day the show is announced. Crimson provided an analysis on ABC’s new show about Marvel’s The Avengers called “Agents of S.H.I.E.L.D.”

Not surprisingly Marvel’s built in fan base has started clinging to the new ABC show. Here’s an analysis from Crimson on shows receiving buzz followed by the infographic.
-We analyzed Facebook posts and Tweets from May 10-June 19 for ten shows premiering this fall. “Agents of S.H.I.E.L.D. led the conversation with 131,879 relevant posts.
-The CW’s “The Tomorrow People” had the second highest amount of conversation with 27,837 posts. Several users expressed excitement over the show’s actors, including Luke Mitchell.
-Conversation around ABC’s “Super Fun Night” was focused on actress Rebel Wilson. Most praised the Bridesmaids star, but some were disappointed that she ditched her natural Australian accent for a more American one.
-In the last week (June 12-19), “Agents of S.H.I.E.L.D.” and “The Tomorrow People” continued to lead the conversation with roughly 3,000 posts each. Following closely behind was J.J. Abram’s new NBC drama “Believe” with 1,183 relevant posts.
-Discussion around the upcoming spinoff “Once Upon a Time in Wonderland” was conducted by 68% females. The state of Maine, the setting of the original “Once Upon a Time,” had the highest posts per capita.
-The show with the least amount of buzz was FOX’s “Rake” with a summer-to-date total of 1,978 posts.