Will ABC’s Once Upon A Time franchise be a success? [infographic]

By Natan Edelsburg 

For this week’s look at fall TV with Crimson Hexagon we take a dive into one of the season’s most anticipated spinoffs – Once Upon A Time In Wonderland. Once Upon A Time, ABC’s fantasy drama was successful enough to launch this new show. Initially buzz grew from fans of the show eager to see the spinoff. Now the main buzz is coming more from Alice In Wonderland fans. Here are the details for our weekly analysis of fall TV.

Agents of S.H.I.E.L.D continues to receive the most buzz and even though buzz for the new Once show dipped, they seem to be taping into the large Alice In Wonderland fan base. Here are details from Crimson followed by the infographic.

  • When ABC announced a spinoff to the whimsical hit show Once Upon A Time, the devoted fan base took to social media with a rush of enthusiasm. In the first week after the announcement, Crimson Hexagon’s ForSight platform found over 16,000 relevant posts on Twitter and Facebook about the Lewis Carroll-inspired Once Upon a Time in Wonderland. Around 66% of users stated that they watched the original show and had high hopes for the new series.
  • The social buzz, once driven by eager Oncers, however, has dropped off sharply. Since the beginning of the summer, the volume has dropped from 16,000 to roughly 1,000 posts each week. The overall conversation has shifted, as the initial excitement from Once watchers has dwindled. In the last week, these fans represented only 4% of the total discussion.
  • Though Oncers have gradually become less enthusiastic about the spinoff, fans of the Alice in Wonderland theme, who accounted for 32% of last week’s conversation, are showing more interest. In general, users are also becoming more engaged by promos and trailers.
  • While Once Upon a Time in Wonderland has recently been met with a noticeably underwhelming response, Agents of S.H.I.E.L.D. continues to draw in fans and build a high level of anticipation. Users are still actively engaging with the #CoulsonLives and #DontTouchLola hashtags and the volume of posts per week is growing. Fox’s Sleepy Hollow, Brooklyn Nine-Nine, and Rake also saw an increase in buzz after their premiere dates were released.
  • Conversation around Super Fun Night plummeted from 1,004 to 96 posts this past week, bringing in its lowest numbers to-date. Though users previously expressed excitement over commercials for Rebel Wilson’s new series, the discussion quickly died down. The abrupt drop coincided with the end of the NBA finals, during which the show’s ads were played. The commercials only briefly rejuvenated conversation and interest was not sustained without these constant promotional reminders.
  • Overall, Once Upon a Time in Wonderland, though struggling, was still one of the most talked about shows last week, falling behind only Agents of S.H.I.E.L.D. and The Tomorrow People. Although the long-term buzz has declined, especially among fans of the original series, the weekly conversation has shifted and has started to engage a new group of potential watchers in the Alice in Wonderland fan base.