Want to know what’s trending on TV at any given moment? Whipclip – the legal TV clip sharing app – today announced the launch of ‘TV Now,’ its embeddable video widget, on TV Insider.
The widget can pull from specific networks, shows, or topics as they are created in real time. TV Insider – the first site to install ‘TV Now’ – will integrate a ‘Best of TV on Whipclip’ feed.
“Savvy publishers realize that covering TV means covering TV in real time,” said Jon Nathanson, Whipclip’s Vice President of Business Development. “It’s no longer enough to recap or review a show after the fact. You’re under tremendous pressure to write about it as it’s happening—and the ‘TV Now” is the best way to do it. TV Insider prides itself on up-to-the-minute coverage of the best of TV, and we’re thrilled to partner with them on our launch.”
Key features of the “TV Now” Whipclip widget include:
- Video clips of the top moments trending on Whipclip’s TV selection in real time, as they air
- Insights into what is popular on TV, as chosen by passionate TV viewers
- Free, rights-cleared, high-quality video clips
- Ability to tailor the widget by topic including specific TV shows, live events, trending TV, and more
Whipclip has secured partnerships with ABC, CBS, FOX, Comedy Central, VH1, A&E and Lifetime, Bloomberg, OWN, Pop and truTV.
The ‘TV Now’ widget, according to Grayle Howlett, TV Insider’s Chief Revenue Officer, will give its “influential audience first-hand access to exciting new technology, while it also presents unique sponsorship opportunities for marketing partners.”
