Not every TV viewer is the same, and that also goes for viewers who engage with the second screen. Miso conducted a qualitative study to profile the different kinds of second screen personas, and the results are certainly worth sharing. Here are the categories (and Miso’s blog post includes funny character photos, too):
“Information Irene” (pictured) – You watch a lot of TV, and you need to know what that actress is wearing — and tell all your friends about it, too.
“Augmenting Andy” – You’re all about a good time, and you’d be totally pumped if someone on your tablet or phone made that Modern Family episode 100x funnier.
“Social Serena” – The social butterfly. Can you BELIEVE that character cheated on that guy? Of course not, so naturally you have to tell everyone about it.
“Pretty Things Paul” – You’re the visual type, and you like looking at pretty things, like snazzy Tumblr sites. You want a second-screen experience that looks great, too.
“Do Not Disturb Danny” – You’re tired, drained, and you just want to kick up your feet and turn off your brain when you stare at the TV screen.
“Lurker Larry” – You want to know what your friends are talking about, but you don’t feel compelled to participate in the conversation.
What do you think? What kind of second screen viewer are you, and do you think these personas accurately capture the range of second screen behavior? Click over to Miso’s blog post for more detailed descriptions.