Viola Davis, Lady Gaga and Game of Thrones Lead Emmys Social Engagement

The 67th Emmy Awards aired last night on Fox, but many viewers were more occupied with their second screen. Both Facebook and Twitter have released data measuring social conversations during last night’s Emmy Awards. Viola Davis, Lady Gaga and Game of Thrones were popular on Twitter, while Regina King joins the most-discussed moments on Facebook. Globally, 6.9 million people had 14 million interactions related to the Emmys on Facebook alone.

Most Tweeted-about moments:

Viola Davis wins Outstanding Actress in a Drama for How to Get Away with Murder and gives a powerful speech as the first black woman to win in this category.
Game of Thrones wins Outstanding Drama Series, award presented by Tracy Morgan.
Veep wins Outstanding Comedy Series.
Jon Hamm wins Outstanding Actor in a Drama for Mad Men.
Uzo Aduba wins Best Supporting Actress in a Drama for Orange is the New Black, thanking her sister.

Most tweeted-about stars:

Lady Gaga (@LadyGaga)
Viola Davis (@ViolaDavis)
Jon Hamm
Amy Poehler (@SmrtGrls)
Tatiana Maslany (@tatianamaslany)

Most Tweeted-about programs:

Game of Thrones (@GameOfThrones)
Veep (@VeepHBO)
Orange is the New Black (@OITNB)
American Horror Story (@AHSFX)
Mad Men (@MadMen_AMC)

Check out the 2015 #Emmys Highlights here.

Facebook’s Top 10 social moments:

Most-engaged states on Facebook:

California
Illinois
New York
Louisiana
Georgia
Arizona
Maryland
New Jersey
Pennsylvania
Delaware