In one of their biggest announcements since inception, social TV company Viggle just announced a brand new Viggle Store that will allow users to redeem points for music downloads. The relationship between music and television has been an extremely strong driver of social conversations around programs. Viggle, who recently went public on NASDAQ is now making a big investment in the music community and social TV. Here are the details.
Here are the details from Viggle:
Viggle Inc. (NASDAQ: VGGL), the entertainment marketing and rewards platform that includes the Viggle, NextGuide and Wetpaint brands, announced the launch of its Viggle Music discovery service, introducing a new way for Viggle Members to earn and use Viggle Points. With Viggle Music, users are now able to earn Viggle points for identifying a song and additional points for buying that song. In conjunction with the expanded music service, Viggle has also launched Viggle Store–a rewards destination where members can redeem their Viggle Points for music downloads.
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How does it work?
“Powered by GracenoteMusicID®, Viggle Music works much like Viggle for TV in that it recognizes and identifies the music playing from any source, serving up the name of the song, artist and album cover art.” This launch comes just as Facebook itself has launched an ACR feature for music. Lost Remote’s Adam Flomenbaum wrote an analysis of Facebook’s launch here.
Why did they launch it?
Since Viggle launched their music service, there have already been 39 million songs matched. This launch will now make it easier for users to actually listen.