Viggle and HGTV Announce ‘Rewarding’ Partnership

By Adam Flomenbaum 

hgtvViggle and HGTV this week announced a marketing partnership that will give the network’s viewers the opportunity to earn bonus points and HGTV-specific rewards using the Viggle app, Wetpaint.com and Viggle Reminders.

“We’re thrilled to partner with one of the leading cable networks to offer engaging experiences and rewards for their top viewers,” said Greg Consiglio, president and COO of Viggle Inc. “We are constantly innovating new ways to make the TV experience more engaging and rewarding and this partnership exemplifies those goals on several levels. HGTV’s content is perfectly aligned for us to create unique promotions across the Viggle platform and our newly announced publisher tools will help fans of these shows remember to never miss an episode.”

The 15-month partnership begins this month. Below, full details about the partnership:

Advertisement

– Loyalty & Engagement: Viewers will earn 4X points for checking into any primetime HGTV programs from 8PM – 11PM ET/PT with the Viggle app, available on iOS, Android and Windows. Viggle will also produce play-along experiences for key HGTV programs to keep users engaged while tuned-in. Wetpaint will create custom articles and videos so fans can engage with HGTV before and after the shows.

– Rewards: Fans who check-in the most to HGTV programs will earn top fan status and receive exclusive HGTV prizes and rewards from Viggle.

– Tune-In Reminder & Social Tools: HGTV will have access to Viggle’s suite of Publisher Tools, including one click Reminders and Set DVR functionality across all its marketing channels, the ability to add Viggle Point earning capabilities across its own channels, and the use of Viggle Inc.’s proprietary Social Distribution technology.

– Marketing: HGTV and Viggle will co-promote the special benefits on Viggle, as well as HGTV priority programming.

– Data: HGTV will leverage check-in data to gain insights around viewing behavior and engagement.

 

Advertisement