Apple is on the top of the iSPot.tv ad chart this week with “The Only Thing That’s Changed Is…,” which garnered over 22.4 million online views and 10,770 social actions.
Video game ads have five in the top ten. Two ads for Halo 5: Guardians, “Launch” and “A Hero Falls,” are in the the third and fourth spots, respectively. Ads for FIFA 16, Uncharted: The Nathan Drake Collection, and Destiny: The Taken King are in the seventh, ninth, and tenth spots.
Top 10 Ads by Digital Share of Voice
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1. The Only Thing That’s Changed Is…
8.09% Digital SOV 22,415,061 Online Views 10,770 Social Actions
2. Modern Essentials Selected by David Beckham
6.28% Digital SOV 4,046,372 Online Views 80,145 Social Actions
3. Halo 5: Guardians: Launch
1.75% Digital SOV 1,209,018 Online Views 21,883 Social Actions
4. Halo 5: Guardians: A Hero Falls
1.52% Digital SOV 2,541,256 Online Views 11,107 Social Actions
5. Borderball
1.39% Digital SOV 1,040,838 Online Views 16,856 Social Actions
6. Woodchipper
1.29% Digital SOV 1,854,909 Online Views 10,848 Social Actions
7. FIFA 16: Play Beautiful
1.27% Digital SOV 3,152,761 Online Views 3,644 Social Actions
8. Our Song
0.90% Digital SOV 227,578 Online Views 13,252 Social Actions
9. Future
0.86% Digital SOV 2,482,060 Online Views 531 Social Actions
10. Destiny: The Taken King: Evil’s Most Wanted
0.75% Digital SOV 2,064,606 Online Views 1,183 Social Actions
Excludes Movie Trailers.
iSpot.tv, is the only platform that catalogs, tags and measures activity around national TV ads in real-time. The company measures digital responses explicitly linked to airing of TV ads across Facebook Twitter, YouTube, the major search portals and on iSpot.tv . Click here for more on iSpot.tv’s methodology.