The results are in via this past week’s social TV chart, provided exclusively to Lost Remote from Bluefin Labs. Victoria’s Secret’s fashion show helped the brand climb to the top, a 324% week over week change. Here are details of how their show on CBS helped them generate buzz and what other brands saw success last week.
A fake Victoria’s Secret press release and campaign wasn’t the only reason the brand received a ton of buzz last week. “The telecast itself included a lot of commercials for Victoria’s Secret products, and received 2.3M Tweets and public Facebook comments – social TV was definitely tuned in that night!,” according to Bluefin’s analysis. Additionally, AT&T’s new creatives helped them rise up to the number three spot. Here’s one of the AT&T commercials that’s been getting good traction.
Source: Bluefin Labs
The Top 10 Social TV Commercials Chart, powered by Bluefin Labs, ranks brands according to how many Tweets their TV commercials received during one week. The “Week-Over-Week % Change” compares the amount of Tweets from the previous week to the current week listed in the chart. The “# of Earned Impressions” refers to the sum of potential impressions made by Tweets about the brand’s commercials: if someone with 100 followers sends 1 Tweet, then it is counted as making 100 potential impressions.