Victoria’s Secret fashion show helps generate buzz for brand’s TV commercials

By Natan Edelsburg 

The results are in via this past week’s social TV chart, provided exclusively to Lost Remote from Bluefin Labs. Victoria’s Secret’s fashion show helped the brand climb to the top, a 324% week over week change. Here are details of how their show on CBS helped them generate buzz and what other brands saw success last week.

A fake Victoria’s Secret press release and campaign wasn’t the only reason the brand received a ton of buzz last week. “The telecast itself included a lot of commercials for Victoria’s Secret products, and received 2.3M Tweets and public Facebook comments – social TV was definitely tuned in that night!,” according to Bluefin’s analysis. Additionally, AT&T’s new creatives helped them rise up to the number three spot. Here’s one of the AT&T commercials that’s been getting good traction.

Source: Bluefin Labs

The Top 10 Social TV Commercials Chart, powered by Bluefin Labs, ranks brands according to how many Tweets their TV commercials received during one week. The “Week-Over-Week % Change” compares the amount of Tweets from the previous week to the current week listed in the chart. The “# of Earned Impressions” refers to the sum of potential impressions made by Tweets about the brand’s commercials: if someone with 100 followers sends 1 Tweet, then it is counted as making 100 potential impressions.