Each week, iSpot.tv brings Lost Remote their rankings of the top ads according to digital share of voice, tracking online views and social actions connected to each ad. Here’s the top ten for this week.
Gatorade takes first place this week with a spot featuring superstar athletes Serena Williams, Usain Bolt, April Ross and Paul George. Celebrity appearances also worked for Verizon with Jamie Foxx in second place and number 9, with “30 Rock: Audition,” a spot starring actors from the hit TV show. DirecTV rounds out the list with its ad featuring Jon Bon Jovi.
Top 10 Ads by Digital Share of Voice
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1. Gatorade: Never Lose the Love
3.13% Digital SOV 2,251,026 Online Views 39,038 Social Actions
2. Verizon: I Got Verizon: Jamie Foxx
2.23% Digital SOV 779,551 Online Views 30,518 Social Actions
3. State Farm: Jacked Up
1.64% Digital SOV 2,797,547 Online Views 3,724 Social Actions
4. Apple iPhone: Shot on iPhone by Craig J.
1.30% Digital SOV 832,314 Online Views 3,117 Social Actions
5. Sprint: Paul Switched
1.06% Digital SOV 2,507,640 Online Views 7,447 Social Actions
6. Apple iPhone: Shot on iPhone by Keiran W.
1.03% Digital SOV 603,282 Online Views 2,849 Social Actions
7. Apple iPhone: Shot on iPhone by John L.
1.01% Digital SOV 628,698 Online Views 2,116 Social Actions
8. Chevrolet: Silverado Strong: Steel Bed Outperforms Aluminum Bed
0.95% Digital SOV 433,714 Online Views 4,999 Social Actions
9. Verizon: 30 Rock: Audition
0.90% Digital SOV 8,566 Online Views 11,988 Social Actions
10. DirecTV: Turn Back Time
0.88% Digital SOV 108,240 Online Views 11,185 Social Actions
Excludes Movie Trailers.
iSpot.tv, is the only platform that catalogs, tags and measures activity around national TV ads in real-time. The company measures digital responses explicitly linked to airing of TV ads across Facebook Twitter, YouTube, the major search portals and on iSpot.tv . Click here for more on iSpot.tv’s methodology.