Last month Miso debuted a new feature that allows TV brands to create their own synchronized second-screen experiences, a sort of “WordPress” for social TV. The SideShows, as they’re called, appear inside the Miso app itself: a collection of companion content all tied to a timeline, appearing at precise moments in a live or recorded TV show. Using a publishing tool, brands can create their own SideShow.
This week, the USA Network show “White Collar” rolled out one of the first SideShows on the Miso platform. At different moments in the show, it displayed quotes, polls, factoids, photos, video and even a location pinpointed on Google Maps. You can also check-in for White Collar badges. USA promoted the Miso app online, and it plans to create a new SideShow for each episode this season.
One catch, however: the app is only truly synchronized for DirecTV and AT&T U-verse subscribers (so far). Otherwise, you have to manually swipe through the timeline.
Separately, USA Network also launched Mozzie’s Mission tied to the show, an online game that incorporates original video, sponsored (with product placement) by Ford. For fans that make it through the six-week game, they unlock the chance to win an iPad 2.