USA Promotes New Series ‘Dig’ With Augmented Reality Campaign and Interactive Companion Game

By Adam Flomenbaum 

‘Dig,’ a new miniseries that centers on FBI agent Peter Connelly (Jason Isaacs) who uncovers a 2,000-year-old conspiracy during a mission, premieres premieres March 5 on USA.

To promote the series, USA has released a cross-platform and cross-reality marketing campaign. Cross-reality? Yes. USA has released ‘Dig Decoder,’ an augmented reality app (available for iOS and Android) that allows fans to unlock content and potential prizes hidden within ‘Dig’s’ larger marketing campaign. For example, when viewed through the app’s viewfinder, print ads and social posts will come to life.

USA next week will also launch a 12-week interactive companion gaming experience, ‘Dig Decoded,’ that will allow fans to solve the show’s mystery along with the show’s airings. ‘Dig Decoded’ will feature videos featuring show characters, signaling a true multiplatform approach, along with 30 puzzles and codes that unlock content that will help in ultimately solving the mystery. As fans solve clues they give themselves a better chance to win the Dig Decoded Sweepstakes, which can result in a trip to one of three locations featured in the series: Israel, Croatia or Norway.dig-decoder-512b07-h900