Viggle’s direct-to-rewards approach is continuing to interest networks. Today USA Network has announced they’re partnering with Viggle to create a second screen experience around the classic, “To Kill A Mockingbird.” During Saturday’s airing at 8pm Eastern, they will be leveraging Viggle to tap into the film’s fifty-year history. The network will be matching points earned by users for a donation of up to $20,000 to the Characters Unite nonprofit, which supports civil and human rights. Fans can also convert their points into donations.
“Fans will learn about iconic moments, celebrity recounts, exclusive photos and videos as they watch Universal’s digitally remastered and fully restored classic being broadcast nationally for the first time,” explains the release.
The idea of using Viggle to raise money for a nonprofit seems like a very good idea. Instead of constant personal point-earning, this seems like a great incentive to get new people to try out the service by helping a good cause. Additionally, watching a film on TV is a lot different than watching primetime programming. While I often find that any second screen experience can be distracting to my primetime TV habits, when it comes to a linear airing of a film, Viggle could be a great way to remind people about the non-primetime programming that the network has and make a very “old school” movie interactive in a social TV world.