USA Network syncs with Target across multiple screens

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By Natan Edelsburg 

During USA Network’s Royal Pains tonight an extremely unique sponsorship took place that leveraged the brands newly fined tuned unified experience. The network’s SVP of Digital, Jesse Redniss shared the details with Lost Remote.

You can see in both the Instagram video and this video below who the advertiser, Target, was included seamlessly across every device. This is a big step for social TV advertising and one that we hope to see more of.