As one of TV’s longest running shows, “Law and Order: Special Victims Unit” is still getting creative; this weekend its leveraging social media to spread an important message.
On Sunday at 10amET, a special 16-hour “No More Excuses” marathon of “SVU” episodes will air on USA Network in partnership with show star Mariska Hargitay’s Joyful Heart foundation. The episodes will revolve around domestic violence, and show stars Mariska Hargitay, Ice T, Danny Pino and Kelly Giddish will all appear for special messages throughout the marathon.
For the promotional marathon, the network will use the hashtag #sayNOMore, which they will promote on their website. The network has also been promoting the marathon via Twitter.
@USA_Network @TheJHF there goes my Sunday plans! #SVU
— Gayle771 (@melonian4life) April 23, 2014
“I am grateful to USA for their courage, vision and generosity in joining us to say NO MORE to domestic violence and sexual assault,” said Mariska Hargitay. “Being part of NO MORE from the beginning has been a great privilege. Society continues to misplace shame and blame on survivors – both women and men. That has to end.”
“USA is committed to using our powerful programming as well as the reach of our multiple platforms to address the vast problems of domestic violence and sexual assault that impact tens of millions of people, but for too long have been shrouded in secrecy and shame,” Toby Graff, USA’s senior vice president for public affairs tells Lost Remote.