Customers who mention the brand on Twitter or Instagram will become eligible for rewards that include concert tickets and early access to store apparel. The new app also has a Four-Square-esque check-in feature that will lure customers with promotional offers based on location.
Users are also urged to be creative with their profiles— you can personalize your background, update a photo, and enter your gender and college.
The company is also giving customers a chance to win prizes separate from the app; they had a retweet contest this week for a chance to win a skateboard:
— Urban Outfitters (@UrbanOutfitters) November 4, 2013
We’ll keep our eyes on Urban—and other retail outfits—who start developing apps to boost their sales and customer loyalty.