Univision, the leading media company serving Hispanic America, launched a new iPhone app for news called Noticias Univision, which can be downloaded here. Univision Network has a huge reach, serving 97% of US Hispanic households. The app’s main purpose for now will be to deliver their 24/7 news coverage, and later this month users will be able to “report breaking news by uploading photos and videos,” and share their favorite Noticias Univision content with friends and family on Facebook and Twitter, according to their release.
This is an exciting announcement for the media company as they dive deeper into the second screen. After having met a big group of Univision execs at Columbia Journalism’s Social Media Weekend event that @Sree puts on in 2011, I knew the network would be cooking up good things in the coming month.
In our recap of the social TV summit, we covered the network Kevin Conroy’s thoughts (President of their Interactive Media Group) on the business of social TV, and now he gave us an interview on the new app and social features.
Lost Remote: What are some of the social features of the app?
KC: The social features of the Noticias Univision App include Twitter and Facebook integration, in addition to content sharing across platforms, and personalization.
LR: How will this make Univision broadcasts more social?
KC: Through the Noticias Univision “Tu Opinion” (Your Opinion) feature that will soon be live on the app, users will be able interact with the shows live and comment on important topics/questions/stories right at their fingertips. This integration is unique and not available on other news apps.
LR: Who built the app?
KC: The Noticias Univision App was developed by Univision Interactive Media in partnership with Persistent Systems.
LR: What partners are you working with?