Three out of four primetime TV shows display a social call-to-action, and reality TV shows are undoubtedly the best among them at driving social engagement.
The Twitter data team looked at 350 hashtags used by eight primetime reality shows in the U.S. between January and July 2014. Among the shows were Nielsen Twitter TV Ratings stalwarts ‘American Idol,’ ‘The Voice,’ and ‘Dancing With the Stars’ Here are the three common denominators in hashtags that drove the most engagement:
- Include show name: This simple best practice cannot be overlooked – we have seen Tweets per minute increase substantially when the show name is included.
- Use a cast or guest name with “Team:” Employing #teamXYZ hashtags (where XYZ is a cast/guest/participant) drives Tweets per minute, while hashtags including names without “team” actually generate less buzz than average.
- Describe a moment in 15-17 characters: A pithy hashtag that still contains enough information to convey a moment can increase the momentum around a conversation – sometimes too-short acronyms are harder to adopt.
If you love social TV, then you should be following @LostRemote on Twitter. Just know that we are following a best practice when we include #TeamLostRemote in every tweet we send moving forward.
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