The Super Bowl set a TV ratings record, and it set a record at Twitter, too — the most tweets per second of any sporting event with 4,064. Surprisingly, that number didn’t come close to breaking the all-time record of 6,939 when the New Year dawned in Japan.
But the cool part of Twitter’s announcement today is this graph (click to enlarge) which maps each Twitter spike with events in the game. The end of the game set the record, with Usher’s entrance at the halftime show coming in a close second. In fact, Usher was the most tweeted-about person of the Super Bowl, followed by Slash, Eminem, and Christina Aguilera. Aaron Rodgers, the most mentioned player, was sixth.
The most tweeted commercial brands? Doritos, followed by Audi and Pepsi