Tracy Morgan's Emmys stunt ignites 25,000 tweets

By Natan Edelsburg 

Updated: According to Twitter, the stunt “ended up getting over 60k after 3 minutes.” About halfway through the Emmys tonight, Jimmy Kimmel and Tracy Morgan pulled off an impressive stunt that reiterates onces again how important social buzz can be for ratings. Kimmel, who’s hosting tonight’s show yelled out for a volunteer and Tracy Morgan stood up and agreed to “pass out” on stage. Kimmel then encouraged everyone to tweet and post to Facebook that “OMG Tracy Morgan just passed out on stage during the Emmys, turn on ABC.” Twitter has already shared the results of this massive social TV call-to-action.

@TwitterTV, run by Fred Graver has already reported the big impact this social TV stunt has had. Will over 60,000 tweets help the Emmys ratings? We’ll find out tomorrow. In the meantime, here’s a photo of the stunt from Instagram user msquaredent.

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