Six new ads made their debut on the chart this week, with Footlocker’s “The Bobby Butter Story” taking the top spot. The ad, featuring Damian Lillard and Jimmy Kimmel, generated 1.3 million online views and 7,396,000 social actions
While Footlocker’s ad bumped last week’s top spot holder, Microsoft’s “The Future Starts Now” from its number one position, the ad is still in the fourth spot this week, with 215,000 online views and around 7,000 social actions.
Among the other ads in the top ten, the number two spot went to the dogs with Iams’ “A Boy and His Dog Duck” ad debuting on the list with approximately 267,000 online views and 7,400,000 social interactions. Also this week saw the debut of two ads from DirectTV’s NFL Sunday push, the “Arts and Craftsy Tony Romo” and “NFL Sunday Ticket: Bad Comedian Eli Manning” spots, which appeared on the list in the fifth and seventh spots respectively.
Top 10 Ads by Digital Share of Voice
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1. The Bobby Butter Story: Damian Lillard, Jimmy Kimmel
1.20% Digital SOV 1,271,543 Online Views 7,396 Social Actions
2. A Boy and His Dog Duck
0.74% Digital SOV 267,232 Online Views 7,444 Social Actions
3. Letters to Dad
0.69% Digital SOV 76,617 Online Views 7,754 Social Actions
4. The Future Starts Now
0.69% Digital SOV 215,492 Online Views 6,991 Social Actions
5. Arts and Craftsy Tony Romo
0.56% Digital SOV 174,433 Online Views 5,702 Social Actions
6. More Everything
0.47% Digital SOV 753,682 Online Views 1,495 Social Actions
7. NFL Sunday Ticket: Bad Comedian Eli Manning
0.38% Digital SOV 224,445 Online Views 3,301 Social Actions
8. A Driver’s Life: Driving Matters
0.31% Digital SOV 467,550 Online Views 1,082 Social Actions
9. Phillip
0.25% Digital SOV 50,124 Online Views 2,413 Social Actions
10. Lil’ Sweet: Birthday
0.18% Digital SOV 26,981 Online Views 1,854 Social Actions
Excludes Movie Trailers.
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