October is Breast Cancer Awareness Month, and TODAY got things started with a host of on-air and Facebook-based initiatives.
To kick things off, TODAY changed their profile picture, altering the logo from its signature orange to pink (they also did this on air). Then, Joan Lunden, TODAY’s special correspondent during National Breast Cancer Awareness month was in the #OrangeRoom participating in a Facebook Q&A. One fan suggested that the Orange Room – TODAY’s social media zone – be renamed the Pink Room this month. Lunden’s response? “Good call. I’ll put in the request!”
TODAY also asked fans to submit #PinkPower photos, showing who they were supporting by wearing pink. So far, over 600 pictures have been submitted.
TODAY is no stranger when it comes to great social TV campaigns, and using Facebook, they were able to rally around a cause that means a lot to their fan base.