The Weather Channel is out promoting a new programming stunt, “Tornado Week,” and what better way to promote a week of tornado-related programming than to recreate a tornado inside the Weather Channel offices? The social media team is leaving it up to Twitter to make it happen. Right now a Weather intern and on-air meteorologist Dave Malkoff are holding down the fort, and every time someone tweets with the #TornadoWeek hashtag, the winds slowly get higher.
If they get a million tweets, the winds will be as strong as an F-5 tornado.
For Weather, it is a brilliant way to build some viral buzz about the programming stunt. The “show” is fun to watch, which is key when trying to build “viral” buzz. People won;t share content they think is lame, and so far, this stunt seems to meet the stamp of approval by those on the service. Will they hit one million tweets? Stay tuned…