With “The Voice” heating up, the production that’s been an early investor in social TV has decided to take their huge following and loud fans to the next level.
Yesterday, the production launched #VoiceTailgate a social TV pre show where, “viewers will be able to feel intimately involved with ‘The Voice’ coaches and their favorite artists by engaging in #VoiceTailgate via Twitter, Instagram, Vine, Facebook, Snapchat, Pinterest and Tumblr.”
There will also be on-air integrations. “On- air, host Carson Daly will mention highlights from the social party during his live hits from the Sprint skybox.”
Here are further details from the production:
“Social media engagement with our fans has always been an incredibly important priority for the show,” said executive producer Audrey Morrissey. “By creating the #VoiceTailgate social pre-show, we hope to give our hungry fans a connection to their favorite artists and superstar coaches. We also hope this opportunity allows fans to experience and share behind-the-scenes social content leading up to the exciting live shows.”
As part of #VoiceTailgate beginning today Monday, April 21, online fans will be able to join the social media party with the coaches, artists, a-list guest performers and celebrity fans of the show. Fans will be treated to exclusive photos and videos from the #VoiceTailgate and backstage spaces. In addition, the coaches, artists and celebrity guests will take over various social platforms, participate in the Vine 360 mirror, photo booth and interact with celebrity Vine influencers.
Fashion blog Refinery29 (http://www.refinery29.com) will be the exclusive fashion commentators from the social pre-show with one of their editors sharing original social content live on various social platforms.
Food blogger, Siri Pinter will be also creating one special mocktail and appetizer for the social party each week. Recipes will be posted on Siri’s blog www.siriouslydelicious.
com as well as Pinterest, Instagram and Twitter.