The top social TV commercials: Super Bowl edition

By Natan Edelsburg 

Between the Super BowlGrammys, and the Academy Awards, February has become the biggest month for social TV. In terms of commercial-related chatter, though, nothing has surpassed the Super Bowl. Taco Bell’s “Live Young” commercial, featuring senior citizens breaking out of a retirement center in the middle of the night, was tweeted about an amazing 21,700 times since Super Bowl Sunday. The commercial has been running in heavy rotation since, and it won’t be surprising to see it atop the social TV chart during the coming weeks. Noticeably missing it AT&T. Their “It’s Not Complicated” ads have dominated the social TV commercial chart for the past six weeks, and it will be interesting to see whether they can recover a spot on the chart next week.

Here’s Bluefin Labs’ (a Twitter company) analysis and chart, provided exclusively for Lost Remote.

  •  We measured Tweets about commercials from January 31- February 6. The infographic displays the brands with the most talked-about commercials during this week.  
  • The top 3 most Tweeted-about brands were Taco Bell (21.7K Tweets), Budweiser (17.3K), and Calvin Klein (14.2K). All of these brands received major buzz for their commercials that aired during the Super Bowl. 
  •  Taco Bell had the most buzz during this week. Viewers loved their Super Bowl commercial “Live Young” featuring senior citizens breaking out of a retirement center in the middle of the night. Some of the top terms Tweeted about these commercials were “lol” “love” “funny” and “hilarious,” and there was 51% positive sentiment about the brand’s ads. 
  • The brand with the most positive week-over-week percent change during this time frame was Wonderful Pistachios. They had not been airing ads before the Super Bowl, and their spot featuring Psy & Gangham Style drove major chatter on Twitter. 7,000 Tweets were sent about this ad. The hashtag #CrackinStyle appeared in 10% of the Tweets.
  •  Go Daddy only aired ads on Sunday during the Super Bowl, but they had the most earned impressions (39M) than any other brand on our chart. The word “gross” was used in 11% of the Tweets about their ad, “The Kiss,” and 9% of Tweets mentioned “disgusting.”
Source: Bluefin Labs

The Top 10 Social TV Commercials Chart, powered by Bluefin Labs, ranks brands according to how many Tweets their TV commercials received during one week. The “Week-Over-Week % Change” compares the amount of Tweets from the previous week to the current week listed in the chart. The “# of Earned Impressions” refers to the sum of potential impressions made by Tweets about the brand’s commercials: if someone with 100 followers sends 1 Tweet, then it is counted as making 100 potential impressions.