In addition to Twitter’s announcement on the biggest moments, Bluefin Labs have released their analysis from London 2012. “The Olympics telecasts on NBCU networks were more social than the Super Bowl, Grammys, Oscars, Golden Globes, and all 7 games of the World Series combined, registering 36.0M social media comments,” according to Bluefin. “Plus during the 17 days of the Olympics, 82.6M social media comments were generated in total about the Olympics, its athletes and its sporting events.”
Here are the details followed by an infographic.
It’s not a surprise that the Olympics were such a big success on social, but it’s definitely interesting and exciting to see which moments resonated the strongest. What will this mean for the Olympic advertisers four years from now? What will it mean for regulations on social and how athletes are allowed to use the tools? Will social finally bring an end to the tape delay in Rio? Here are the highlights plus the infographic.
Olympics Social TV Wrap-Up
–The Olympics telecasts on NBCU networks were more social than the Super Bowl, Grammys, Oscars, Golden Globes, and all 7 games of the World Series combined, registering 36.0M social comments compared to 32.7M social comments.
–During the 17 days of the Olympics, there were 82.6M social media comments about the Olympics, its athletes and its sporting events.
–In addition, the athletes participating in non-team sports with the most social buzz included:
**Michael Phelps, who recorded 21.3% on the comment share, at 4.2M social media comments
**Tom Daley, who recorded 21.0% of the comment share, at 4.2M social media comments
**Usain Bolt, who recorded 16.7% of the comment share, at 3.3M social media comments
Closing Ceremony Social TV Metrics
– 2.7M total social media comments about the primetime broadcast
— 11.4M social media comments about all Olympics-related topics for the full day of August 12, 2012
— Social TV commentary spiked when the Spice Girls took the stage for their reunion performance and the group received about double the social comments as One Direction, who performed earlier in the show.
— Other top moments that drove social TV commentary included: One Direction’s performance of What Makes You Beautiful, Russell Brand’s appearance, the video of Freddie Mercury and performances by Brian May and Jessie J.