With 42 seasons under its belt, “The Price is Right” is one of America’s oldest TV programs. However, the show isn’t resting on its laurels, and this week, decided to leverage social media for a “Socially Awesome” Week.
Beginning Monday, the show launched a Twitter Takeover, where the audience was filled with @PriceisRight Twitter followers.
“As the longest running gameshow on TV, we want to be on the forefront of technology,” Megan Fraher, “TPIR” specials producer, told Lost Remote.
Eve though they used social media platforms fans already inhabit and where the program already has a presence, “The Price is Right” has already seen an increase in Twitter followers from this week alone, according to Fraher. (Currently up to 67,000).
“It’s a great time to let our fans really feel connected to the show,” Fraher added. “We want to do things that no one has done. This week is the next level for us.”
Socially Awesome Week ends tomorrow with the “You Decide Show,” where the show’s content will be decided by Twitter users using hashtag #YouDecide. It airs at 11amET on CBS.