With fall TV approaching, the summer season seems like it was ages ago. The most social TV show of the summer might surprise you a bit at first. VH1’s “Love & Hip Hop: Atlanta” is “the most social series of the summer (excluding sports) not just for cable, but for all of TV”, according to Trendrr. The show saw a 302% increase in social activity over Season 2 of Love & Hip Hop and made a huge splash with it’s finale.
The show’s finale, which took place on August 20th, also did extremely well in traditional ratings. The show received a 2.4 rating in the adult 18-49 demo, making it the #1 show in primetime on cable among adults 18-49, VH1 says. If you’re unfamiliar with the reality show, Love & Hip Hop: Atlanta is a “southern tale of struggle, love and temptation” that featured Stevie J a Grammy Award-winning producer, his girlfriend Mimi Faust and an up and coming Latina rapper named Joseline.
“We’ve been tactically and creatively leveraging our own platforms like VH1.com and Co-Star, our co-viewing second screen app, as well as external social networks to steadily increase engagement and ratings for all of our programming,” said Tom Calderone, the president of VH1. “The astounding social chatter surrounding this season of