Since launching in January 2012, Viggle has been making a splash as the go-to second screen app for brands and advertisers alike. We’ve recently written about Viggle’s partnership with the NBA for the 2013 NBA Playoffs and about their partnership for with Dan Marino for their MyGuy app activation surrounding the NFL Playoffs.
Now, Viggle is tackling a more female-centric fan base. Ellen DeGeneres announced at the beginning of May a new “Check In to Win” campaign. “The Ellen DeGeneres Show” viewers have been encouraged to download the Viggle app and use its audio check-in feature for the chance to win prizes. Four viewers who check in during the show’s broadcast each week during the month of May will win $20,000 while Ellen will also give away $1,000 per day to a viewer checking in during the show.
Daytime talk shows have long rewarded audience members with prizes, and the extension of this trend to home audiences is only natural.
Of course, Ellen put a comedic spin on the Viggle partnership: “You can check in to my show on Viggle to learn more. Great, right? It’s really never been easier to make money lying on your back. That doesn’t sound good. That does not sound right. You know what I mean…”