A new TNS Connected Life study finds that TV is still the dominant platform of choice, but digital options are becoming an increasing complement for viewers.
The study looked at more than 55,000 Internet users across 50 countries globally. It found 48% who watch TV at night also consume digital content like social media, emails, and shopping online.
The desire to access our favorite TV shows at all hours of the day is also driving online TV usage, which extends our access to them. One quarter (25%) of those surveyed worldwide watch content on a PC, laptop, tablet or mobile daily. This rises to one third (33%) in mainland China and Singapore and 32% in Hong Kong, where ‘phablets’ are increasingly popular. In Hong Kong, more people actually choose to watch TV and video online rather than on traditional sets. After dinner, one quarter of people (26%) tune into content on their digital devices, in contrast to 14% who switch on their TVs.
Check out the study’s findings visually, courtesy of Quartz.