The hype currently surrounding Smart TV is nothing short of incredible. With a whole host of predictions and statistics flying around, Smart TV Insider recently spoke to three major execs in the space to get their thoughts on how viewer engagement with TV content and advertising is going to pan out over the next year or two.
The result is an absolutely free copy of the 4000+ word Smart TV report commissioned off the back of these conversations.
Smart TV Report – Endemol, TVGuide.com and Shazam speak out
The report is split into four key topic areas including some first-hand analysis of how to use technology to increase engagement with content, the threat of OTT to traditional broadcast models, social TV and the rise of second-screen engagement and expected market movements through 2012 and beyond.
The information is compiled from exclusive interviews with these contributors who are right at the heart of the smart TV community.
- Tina Hoover, VP of Social Media & Interactivity, Endemol USA
- Christy Tanner, General Manager, TVGuide.com
- David Jones, EVP Marketing, Shazam
Click here to download the free 4000+ word report now.
Smart TV Meeting – San Francisco, June 6-7
All the smart TV industry pioneers interviewed in this report and many more from the likes of Sony, Gracenote, FOX, Yahoo, NBC Universal, AOL, Brightcove and YouTube are speaking at the Smart TV USA Summit in San Francisco on June 6 – 7, 2012.
These experts will be presenting on all aspects of smart TV development, and 100+ senior executives from across the North American broadcast industry will be joining them for two days of prime learning and networking.
The event is set up to provide an opportunity for major broadcasters and content owners to meet and do business with technology providers, telcos and device manufacturers. It will provide an excellent opportunity for start-ups and established players to explore new business models & partnerships to maximize viewer engagement across connected TV platforms and second screen devices.
More information and opportunities to reserve places at this landmark event are available here.
For more information on either the report or the San Francisco summit, contact George Kiley on US: (800) 814 3459 x 7545 / ROW: +44 (0)207 375 7545 or gkiley@fcbusinessintelligence.com.
(This is a sponsored post. If you’re interested in learning more, please email us at ads@lostremote.com)