How about a little music and sports for Thanksgiving week? The 2016 Soul Train Awards and the Washington-Dallas NFL game led the Nielsen Social Content Ratings for the week of November 21-27. The Soul Train Awards led in the “Series and Specials” category, and the football game led in the “Sports Events” category.
Other big performers among the series and specials were The Walking Dead and The Voice. In the sports category, fans were all over the Michigan-Ohio State and Auburn-Alabama games.
Here are the scoreboards. “Interactions” are original social media posts related to a linear TV episode and the engagement with that original content.